Content Marketing Specialist

Cengage Learning - NY - Full time


Milady, the number one provider of beauty and wellness learning solutions for schools all over the world, is looking for a highly motivatedand creative Content Marketing Specialist to contribute to the efforts of our Marketing team. This individual must have proven contentmarketing and social media experience and a passion for connecting with current and future customers.


  • Research and understand popular trends in the professional beauty industry.
  • Compose blog content, maintaining consistent voice and tone for MiladyPro.
  • Manage and recruit small group of contributors and edit contributor content for grammar and style.
  • Manage MiladyPro CMS.
  • Performing social media engagement activities (crafting, posting, and tracking posts across various social media platforms, e.g.Facebook, Twitter, Instagram and YouTube) as directed in support of Milady’s social media marketing initiatives
  • Execute social media strategy through competitive research, platform determination, benchmarking, messaging and audienceidentification
  • Manage and optimize Milady pages within each platform to increase the visibility of MiladyPro’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Monitor and track performance of posts, prepare reports, perform analysis (including preparing and documenting actionableinsights) and share data as directed
  • Collaborate with internal teams to coordinate actions and identify opportunities for content contributions.
  • Ability to drive sales through engaging social and blog content.


  • Bachelors Degree, or current/previously-held license in a professional beauty field
  • 2-3 years working experience in content marketing, social media or related field
  • Excellent writing, editing (photo/video/text), presentation and communication skills
  • Familiarity with analytics tools (Google Analytics, Facebook Insights, etc.)
  • Adequate knowledge of web design, web development, and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Detail oriented with good multitasking and organizational ability
  • Positive attititude, outgoing and sense of humor.
  • Proficient with Microsoft Office (Word, Excel, Powerpoint)

Ideal Candidate will possess:

  • Experience and interest in the personal or professional beauty industry
  • BS/BA in Communications, Marketing, Business, New Media, Journalism or Public Relations
  • Familiarity with: HTML, CSS, Adobe CC (Photoshop, PremierePro), Adobe Marketing Cloud

Apply Now

Experience Level

1 to 5 years

Cengage Learning

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