DonorsChoose, Public Relations Manager

Donors Choose - New York - Full time


DonorsChoose engages the public in public schools by giving people a simple, accountable, and personal way to address educational inequity. Inthis clip, board member Stephen Colbert tells our story.

To date, teachers at 83% of all the public schools in America have posted classroom project requests on our site. Projects range from paper and markers for a poetry writing unit to violins for a school recital. More than 4 million “citizen philanthropists” have supported such projects, channeling books, field trips, technology, and other resources to more than 40 million students nationwide. In all, we’ve generated $970 million for learning experiences designed by our country’s most dedicated public school teachers.

GOOD Magazine highlighted us as one of 30 Places We Want to Work, while Fast Company named DonorsChoose one of the 50 Most Innovative Companies in the World—the first time a charity has made this list. Our culture is informal, fast-paced, and fun. See more

To learn more about DonorsChoose, please visit


As part of the Marketing & Partnerships team, the Brand & Communications team drives awareness and engagement among donors, partners, teachers, and the public to generate donations, inspire new classroom projects, and elevate the brand. The Public Relations Manager will oversee three main areas of work: media relations, media partnerships, and events.

This role reports to the Vice President of Brand & Communications and is based in New York City. Minimal travel may be required (once coronavirus-related travel restrictions are lifted).


Key Responsibilities of the Public Relations Manager include:

  • Media Relations
    • Respond to incoming media requests
    • Work with the VP of Brand & Communications to develop and execute a proactive earned and placed media strategy at the national and regional level
    • Develop and distribute talking points, press releases, fact sheets, and other background materials
    • Source and prepare teacher and staff spokespeople for media opportunities
    • Collaborate with our partnership managers and our partners’ PR teams to help generate media coverage around the impact of our corporate and foundations partnerships
    • Monitor and analyze media coverage and trends
    • Communicate our commitment to racial and economic equity through media placements and other earned/placed content
    • Work with colleagues across the org to identify great, newsworthy stories and pitch them to media on a regular basis
    • When PR agencies or other vendors are brought in to support a project, manage their day-to-day work to achieve contracted goals
    • Track all progress in Salesforce and report updates to colleagues
  • Media Partnerships
    • Vet and execute incoming partnership opportunities with various media channels (TV stations, online media companies, web newsletters, book publishers) that help boost awareness and drive new donor and teacher growth
    • Identify, pitch, and execute new opportunities for media partnerships
    • Develop tools and new ways to engage media partners to help generate ongoing local market coverage
    • Evaluate the success of media partnerships and share out best practices
  • Events and Thought Leadership
    • Lead execution of our annual Partner Summit event for 60-80 corporate and foundation partners and 20+ staff, including content development, logistics, communications, and other event planning responsibilities
    • Collaborate with the Partnerships team on other thought leadership opportunities (calls, webinars, newsletters) throughout the year
  • Team Administration
    • Become an expert in the DonorsChoose voice and the way we communicate with teachers, donors, and partners
    • Collaborate with the Brand & Communications team and other colleagues on campaigns and promotions, brainstorms, and other cross-team projects


In order to fulfill these responsibilities, the ideal Director, Customer Support candidate will be:

  • You have 3-6 years of relevant experience in agency or in-house PR, journalism, or a related field.
  • You’re a creative storyteller who shares our organization’s commitment to racial and economic equity in America’s public schools.
  • You’re a strong, concise writer relentless about uncovering and sharing a good story.
  • You have a diverse media diet of everything from the New York Times to BuzzFeed to Chronicle of Philanthropy to your favorite niche trade pub.
  • You take pride in representing your organization/company well to the public.
  • You have experience and success with pitching media and love doing it.
  • You’re a “doer.” You like to power through your checklist for the day, and are relentless about staying organized. People are impressed with how you always keep so many projects going at the same time, including planning major events that “look easy.”
  • You’re looking to work in a startup-style nonprofit with an entrepreneurial, goals-driven culture. You thrive on clear deadlines, quick turnarounds, and develop systems for efficiency.


This position offers a competitive salary range starting at $68,000, commensurate with experience, and robust benefits including 25 paid vacation days per year (outside of our 10 paid holidays) for full-time staff, a rich employer-paid individual and family health plan, annual professional development stipend, and casual and flexible work environment. To learn more about what it is like to work for DonorsChoose, visit our careers page.


Please submit a resume and cover letter addressed to Christopher Pearsall, Vice President of Brand & Communications online at

Links to three writing samples (please do not include creative or fiction writing examples) will be requested by the hiring team.

For additional questions about this position or to speak with someone about your interest, please contact Angelica Molero at or at 510.575.9635.

DonorsChoose is an equal opportunity employer and an organization that values diversity. Recruiting staff to create an inclusive organization is a priority, and we encourage applicants from all backgrounds. Candidates are evaluated solely on their qualifications to perform the work required.

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Experience Level

Mid Level

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