Director, Product Marketing

DreamBox Learning - Bellevue, WA - Full time

DreamBox Learning - Bellevue, WA - Full time

Apply for this job

Responsibilities/Duties/Functions/Tasks

  • Drive overall strategy and planning for the DreamBox product marketing team
  • Lead DreamBox messaging/positioning across the company to ensure consistent, compelling storytelling
  • Identify ways to showcase the DreamBox value proposition using impact data, sales tools, competitive insights, and more
  • Plan and prioritize the development of high-quality, product-focused content to support demand generation and sales enablement
  • Drive GTM strategies in close collaboration with product management, learning, and other teams to ensure successful product launches
  • Apply product marketing approaches to help drive product adoption and usage and ultimately cultivate customer evangelists
  • Deeply understand key buyer personas, drive this knowledge company wide, and work closely with demand generation to operationalize personas in marketing programs
  • Lead market research and competitive insights as well as the development of related sales tools including battlecards, buyer guides, and more
  • Partner closely with the sales team to understand and prioritize the content and resources that drive the biggest business impact
  • Communicate the value proposition of the product to the sales team and support training and enablement
  • Grow the Voice of Customer program including references, testimonials, case studies, and more

Qualifications

  • 8-10+ years of B2B product marketing or product management experience at an enterprise technology company
  • Bachelor's degree
  • Experience working closely with teams including demand generation, product management, sales, and client experience
  • Familiarity with education technology/K-12 industry a plus
  • Excellent oral and written communication skills
  • Strategic thinker who is constantly innovating and getting things done, comfortable with learning (and sometimes failing) fast, and using data to drive key decision making
  • Excited to partner with both customers and a variety of cross-functional teams including product management, sales, learning, and more
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teamand third-party vendors
  • Enterprise, B2B technology experience, preferably in a SaaS environment
  • Highly adaptive--and proactive--when it comes to understanding and prioritizing the needs of the business and the role product marketing can play in driving overall success

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Senior Level

DreamBox Learning

DreamBox Learning is the only K-8 digital math program powered by students, built by and for educators, and independently proven to positively impact student achievement. 

Apply for this job

Share this job

Find your

Dream job in edtech

EdSurge Connect Beta matches talented educators, technologists, and business leaders with amazing edtech companies.

Get Matched

STAY UP TO DATE ON EDTECH
News, research, and opportunities - sent weekly.
STAY UP TO DATE ON EDTECH
News, research, and opportunities - sent weekly.