Director, Portfolio Product Marketing

Curriculum Associates - Remote - Full time

Director, Portfolio Product Marketing

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person.

The Director, Portfolio Product Marketing leads a small team who deeply understands our customers, our market-leading portfolio of products, and educational topics. This team creates portfolio marketing plans, manages release planning and communication across the i-Ready platform, and develops cross functional campaigns surrounding thought leadership topics in education. You will work closely with product marketing to articulate how our entire portfolio of solutions helps schools and educators address some of their biggest challenges.

With strong written and presentation skills, a passion for serving educators, the ability to synthesize complex technical details and sensitively address some of the biggest topics in education, you will also align closely with our product, leadership, and field teams.

A strong collaborator, with an eye for detail combined with the ability to tell “big picture” stories, and the proven ability to articulate complex technical products, you are an analytical and creative problem solver, with project, people, and process management skills to ensure timely delivery of projects and information.

The impact you’ll have:

1. Share the voice of the decisionmaker and educator

  1. Research, understand and articulate the needs of our decision makers, such as district administrators, curriculum directors, and school principals, as well as front-line educators
  2. Consolidate market & customer insights from across the company to drive business goals and messaging. Coach team to create and share Buyer Personas, Buyers Journey maps, and clearly articulate customer needs across the organization
  3. Provide insight to the product development team about educator and market needs

2. Create best-in-class product positioning, messaging & differentiation

  1. Ensure core product platform information and assets, including competitor battlecards, are available for use across marketing and sales, to an agreed schedule, for agreed products / platforms
  2. Create and share cross-portfolio messaging to clearly, accurately, and succinctly articulate how Curriculum Associates can help with trending topics and concerns in K12 education
  3. Identify and ensure internal alignment on “big picture” trends and topics, and work cross-functionally across product marketing to articulate how Curriculum Associates helps customers address their challenges

3. GTM Strategy & Planning

  1. This role supports a small team with a particular focus on release planning communications and co-ordination, requiring understanding of Agile software development processes, with strong project management and alignment skills
  2. Create, share, and adapt product launch & release plans

4. Collaboration & Communication

  1. Partner with field and creative teams to amplify our voice in market
  2. Partner with Sales Enablement
  3. Work across the organization, particularly product teams, on market research, including dissemination of critical customer insights and analysis (thought leadership)
  4. Coach, manage, develop, and support a talented, passionate, and committed team to help customers and succeed in their careers.

Who we’re looking for:

  • 10+ years of experience in product marketing, product management, or a related field for a technical product
  • Experience creating marketing materials, customer-facing product documentation, or support resources
  • Experience managing complex projects or teams
  • Understanding Agile software development process
  • Strong people management and people development skills, including coaching and mentorship
  • Results oriented – able to complete projects in a timey manner to a high standard to drive outcomes
  • Strong analytical skills
  • Self-motivated, detail-oriented, and well organized

Compensation & Benefits: Competitive salary with great benefits including health, dental, and vision insurance, employer contributed 401K.

Location: This role will be based out of our North Billerica, MA or Tucson, AZ offices. Strong remote candidates will be considered.

Apply for this job

Apply for this job


Product Management

Experience Level

Senior Level

Share this job
Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up