Director of Science Product Marketing

Houghton Mifflin Harcourt - Remote - Full time

The person filling this position is tasked with the creation and execution of marketing plans to meet overall line of business revenue goals, increase engagement, and drive renewal and retention. The role will focus on go-to-market sales and engagement strategies for K-12 Science connected solutions. In this role, the Director will work in conjunction with multiple field teams and cross functional lines of business to market and position science K-12 solutions which include digital, print, supplemental, and professional services. The Director receives operations and strategic direction from the SVP of Product Marketing and the Senior Director of Product Marketing. The Director of Science Product Marketing is a self-starter dedicated to partnering with and serving internal and external audiences in addition to having cross-functional responsibilities to engage and align projects and priorities with: Product Management & Strategy, Learning Experience Design, Creative and Brand, Field Sales Marketing, Sales, Customer Success, Solution Specialists Group, Market Intelligence, Finance, Professional Services, Global Supply Chain, and other departments within the HMH organization.

The ideal candidate has a proven track record of success in K-12 SaaS sales and/or marketing and possesses a skillset that includes digital marketing experience and the use of 21st century tactics and tools that drive new sales, expansion, and retention growth. A leader by nature, the candidate will exude the daily energy and optimism needed to deliver product value proposition to both internal and external constituents. Experience driving strategy and measuring results required.

PRIMARY RESPONSIBILITIES

  • Create and execute marketing and promotional plans, leveraging marketing and digital experience, for science solutions based on launch strategy as identified by product segmentation and Sales/company goals
  • Implement plans in partnership with internal teams; monitor progress to existing marketing plans and communicate results as needed
  • Work to connect marketing strategies to cross-discipline and cross-company programs, implementing cohesive and consistent messaging that enhances the HMH connected message.
  • Promote product lines around and at national exhibits in ways that drive customer engagement and generate leads for Sales.
  • Implement strategic marketing communication tasks and projects. Represent products as a Subject Matter Expert (SME) when collaborating with or training cross-functional teams.
  • Maintain strong, ongoing channels of communication with Sales, Marketing, Product Management and Product Development teams to ensure success.
  • Act as a team player in problem-solving or opportunity situations, messaging solutions to Sales, Customers, and internal stakeholders as needed
  • Maintain strong relationships with sales teams to ensure integrity in the sales process with the core message and positioning of assigned products.
  • Use data and Key Performance Indicators (KPIs) to gauge effectiveness of marketing plans and promotional campaigns.
  • Continue to develop solid understandings of how districts adopt and buy K-12 science solutions, including customer purchasing behavior, their purchase criteria, including the influence of current NGSS standards, and how to concisely articulate criteria coverage that connects to our programs, while eliciting and maintaining customer interest in the program.
  • Provide accurate and quick support for sales teams in order to drive revenue.
  • Connect our brands with customers and drive business results by blending strategy, creative content, technology, and analysis.
  • Analyze competitors’ programs to deliver winning sales strategies to the sales team.
  • Maintain an up-to-date understanding of digital marketing, resourceful connections with educators, customers, and future customers.

EDUCATION AND EXPERIENCE

Required:

  • Requires BS/BA
  • Subject Matter Expertise in K-12 science education
  • Minimum of seven years professional experience in a marketing related position, or minimum seven years in working in education industry.
  • Proven experience with SaaS marketing, sales, editorial, consulting, or product management roles, creating and executing innovative marketing campaigns through multiple channels that drive demand.
  • Proficient in MS Office; Word, Excel, PowerPoint, Outlook, and Social Media platforms.

Preferred:

  • Master’s degree
  • Experience with Salesforce and Eloqua
  • Pragmatic Marketing Certification
  • Passion for education with deep understanding of the pedagogy, needs, and challenges faced by the K-12 customer (students, educators, and administrators), and can translate this understanding into customer-centric marketing strategies and deliverables
  • Team player focused on relationship building and collaboration within and across teams
  • Self-starter who takes initiative and ownership, meets deadlines, and strong multitasker
  • Independent thinker and creative problem solver who is flexible and solutions-oriented with the ability to pivot quickly
  • Excellent oral and written communication skills, including the ability to persuasively present our science connected solutions to multiple internal and external stakeholders.
  • Able to balance the big picture with attention to detail.
  • Excellent project management skills and writing skills.

TRAVEL

  • Approximately 10 - 20% travel

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Senior Level

Houghton Mifflin Harcourt

As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape.

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