Director of Marketing

Whetstone Education - New Orleans, Louisiana or Remote - Full time

The Role

Whetstone is seeking a highly motivated strategic thinker and cross-functional marketer to join its leadership team. The Director of Marketing will be dedicated to scaling our business, overseeing all aspects of marketing including brand, growth, and digital. This role will be charged with developing and executing a marketing strategy to drive the company to and through its next phase of growth. The candidate should be a rockstar in marketing operations – building & implementing from the ground up. This role will be responsible for both revenue- and awareness- driving programs that build our audience and develop long-lasting channels that drive the business. This role reports to the CEO.


  • Collaborate with the CEO and leadership to develop positioning and strategies to grow awareness and drive revenue. Help lead go-to-market for future products and campaigns.
  • Lead the development of programs, positioning, and audience strategies to drive brand awareness.
  • Responsible for the development and management of Whetstone’s community initiatives (social, content marketing, influencer relations, etc.).
  • Spearhead Whetstone’s event marketing arm in order to meaningfully engage with the education community and develop authentic advocacy for the brand.
  • Build world-class digital & performance marketing capabilities (SEM, SEO, Social, etc.)
  • Responsible for establishing Whetstone’s credibility in the marketplace. Work with PR and channel partners to get our product in the right hands.
  • Create elevated and educational programming and tools to drive both outbound and inbound sales processes.
  • Leverage Whetstone's market position, intellectual property, and strategic relationships to develop thought leadership content and strategy tied to awareness/revenue.


  • 6+ years of marketing experience with at least 3 years leading and managing a team.
  • Experience in the education industry, building innovative brands, and leading go-to-market initiatives.
  • Experience with annual subscription revenue models, ideally SaaS tech.
  • Fluency in digital marketing, PR, product and partnership marketing.
  • All-around hustler: Keen ability to balance both strategy and execution. Highly efficient executer comfortable with a startup environment.
  • Exceptional ability to communicate and build relationships and strategic partnerships (internally and externally).
  • Analytical: Comfort with metrics-driven approach and dedication to delivering and effectively communicating ROI.
  • Team player: Ability to work in a collaborative, cross-functional organization.
  • An obsession with creating impactful, relevant and elevated educational materials and experiences for customers.
  • Curious and Ambitious: On top of and interested in industry trends and overall marketplace evolution. Ability to drive action and decision-making from curiosity and insight.

The Company

We’re not going to lie - we love what we do. Whetstone is a New Orleans-based ed-tech startup making a serious impact in public education. Our cloud-based platform allows education leaders to capture, organize, analyze, and share classroom observation data in an intuitive interface, making it easy to identify professional learning needs and take action to help teachers improve. We work with some of the most innovative school districts in the country (and a few overseas!) to accelerate teacher growth because we know how much is at stake for kids and families.

So what are we all about?

  • Making people’s lives easier: Not just for our clients, but for team members, too. Our motto is, “It’s really easy to be really nice.” If you’re on board with that, we’re on board with you.
  • Teamwork: A team is a group of people with a shared mission. Want to contribute your brainpower and hustle to helping us achieve our mission of improving teacher effectiveness and quality of worklife? Well, c’mon then!
  • Constant learning: We believe that everybody needs a coach. We’re committed to helping team members grow professionally to meet their career goals.
  • Celebrating our victories: Every Thursday afternoon you’ll find us gathering to review our small wins for the week, and once a month we go to a neighborhood watering hole!
  • Work should be fun: No explanation necessary.

Whetstone offers a competitive salary and benefits package, which includes medical, dental, and vision insurance. Work location is flexible -- local and remote employees are encouraged to apply!Whetstone is an EOE. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

To Apply

Email your resume, a cover letter, and a link to your portfolio (or examples of your work) to with the subject line “Director of Marketing.” In your cover letter, write a brief paragraph describing the best coach you know.

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Experience Level

Senior Level

Whetstone Education

Whetstone is a New Orleans-based ed-tech startup. Our cloud-based platform allows education leaders to capture, organize, analyze, and share classroom observation data in an intuitive interface, making it easy to identify professional learning needs and take action to help teachers improve.

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