Director of Marketing

Shoonya - Santa Barbara, California or Remote - Full time

About Us:

Changing children's world by instilling a love for world languages and cultures is what Shoonya's all about. Backed by Impact Investors, Shoonya is looking for an experienced Marketer that is enthusiastic about growing and scaling the company.

With a big mission of fostering the next generation of global citizens, our iOS app, Shoonya Kids offers a fun interactive learning experience for children to explore languages through bite-sized lessons that teach alphabets, phonics, farm animals, jungle animals, dress up and much more. Our app has been reviewed by various Press and Publications. And, we will be releasing our Android app by the summer of 2021.

With having grown organically, we are now looking to bring in a seasoned professional that will help build the team and our long-term strategy for Marketing. This is a pivotal role for our start-up and we are looking for someone who has experience in acquisition and growth channels for kids apps, a passion for education, languages, and cultural representation in children's media.

This role will require you to....

  • Develop and implement the go-to-market strategy for Shoonya Kids.
  • Collaborate with the product, design, UX, and engineering team to scale adoption.
  • Create and Execute, best-in-class marketing campaigns, both paid and organic.
  • Work with the CEO to ideate and implement brand awareness through scalable community outreach by building ambassador programs, influencer marketing, PR and social media events.
  • Build relationships with influencers in the education and mommy blogger space.
  • Develop and own goals and performance metrics.
  • Use analytics within the subscription model to compile weekly and monthly reports that build performance KPIs.
  • Build out a marketing team as we scale.

Skills. You will have..

  • 5+ years experience with apps, games, or other consumer products for children.
  • Proven results growing user base for consumer tech products/ apps.
  • Hands-on experience with running Paid Campaigns across Facebooks, Google Ads.
  • Experience with Apple Search Ads (ASA) and knowledge with keyword attribution SDKs.
  • Experience with building organic traffic through SEO (Search Engine Optimization) and ASA (Apple Search Ads).
  • High proficiency in Excel (pivot tables, graphs, formulas, etc.) or Google Suite (specifically, Sheets)
  • Comfortable managing budgets to run paid campaigns across various channels.
  • Data-driven approach to measurement, experimentation and results.
  • Strong desire to scale and move fast to gain traction.

Exceptional candidates will have

  • Startup experience, preferably with mobile apps, games and children's product.
  • Passion for education, languages and cultures.
  • Knowledge of the Asian culture and languages.

Full-time - $75k to $100k plus bonus and stock options

Medical Benefits

Paid Vacation.

Additional Notes

  • Our team is currently working remotely as a result of COVID-19. We intend to return to our Santa Barbara, CA office in the future, with timelines to be determined.

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Experience Level

Mid Level


Shoonya is a platform for children under the age of ten to learn multiple languages with culturally diverse characters. We fit right between and an ed-tech and edutainment startup, pioneering the digital language learning industry by igniting a passion for language learning and world cultures.
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