Vice President of Marketing

Edtech Startups - Remote - Full time

Vice President of Marketing

Our company makes safety accessible by saving valuable time it takes to respond to emergencies and reducing risk through a comprehensive platform dedicated to crisis management. Improved safety communication ensures everyone is always connected and the correct information always reaches the appropriate people.

It’s rare to work at a company where you can help make a difference, even help save lives, and feel a sense of pride and accomplishment in your work. Here, you’ll have this opportunity. We offer peace of mind with instant access to safety resources needed to learn about an emergency and navigate to its resolution. Our school alerting emergency communication platform makes teachers and students safer by giving every classroom a comprehensive emergency alerting system. We go to work every day knowing we’re making an impact on keeping children safe while in school.

We are seeking a Vice President of Marketing to join our small but highly proficient marketing team. You will work closely with our executives on shaping and executing the company's voice, narrative, and communications to drive prospect education, demand generation, and sales support across our business segments. The Vice President of Marketing is responsible for overseeing the strategy, management, and execution of communications, including K12 and commercial marketing campaigns, analyst relations support, public relations, lead generation, and the development of other strategic communications. The person in this role will be responsible for developing and supporting the execution of all brand management and marketing communication programs including campaign creation support, public relations, analyst relations, thought leadership, sales enablement, digital, customer success stories, video, product sheets, blogs, ebooks, solution pages, landing pages, emails, social and ad campaign copy, PowerPoint presentations, infographics, press releases, and more.

The Director of Marketing will:

  • Collaborate with our executives on go-to-market strategies and associated materials to educate, inform, and encourage awareness.
  • Develop high-quality, accurate and compelling content through a variety of mediums including print, digital, email, web, and text
  • Leverage your own superior writing skills to create a steady stream of outstanding written content that differentiates us in the market and resonates with target buyers (both technical and business)
  • Cultivate campaigns to achieve company objectives
  • Back up work with key metrics
  • Enable the success of partners (associations, affiliations, resellers..) programs through tailored campaigns and creatives
  • Deliver sales tools that helps the sales team close more business
  • Lead voice of the customer efforts - become the expert on our customers, uncovering insights that lead to breakthrough messaging, strategy and ultimately adoption
  • Stay abreast of latest SEO trends and ensure the website ranks for optimal keywords
  • Strategize ongoing website changes for a compelling experience that engages our audiences and leads to measurable action
  • Focus on an organic (non-paid) social strategy with regular postings to promote our most recent assets

Requirements:

  • 4-year college degree in marketing, business administration or communication, public affairs/relations, journalism, or related
  • Impeccable written, verbal, and organizational skills
  • Experience marketing in K12 education space
  • Must be self-reliant and able to own creative projects and timelines from start-to-finish
  • Ability to distill succinct messaging from complex and sometimes undeveloped concepts
  • Must have great creative energy and the ability to distinguish nuanced scenarios
  • Excellent multi-tasking, decision-making and organizational skills
  • Experience with writing in AP style and varying tones based on audience
  • Possess a great deal of independence, initiative and self-motivation
  • Ability to manage numerous competing and shifting priorities, and allocate time wisely
  • Proven track record of meeting deadlines and deliverables
  • Highly creative in thought-process and writing style
  • Ability to manage multiple projects while maintaining consistent output and timelines
  • Natural storytelling skills with a gift for writing and ability to work with graphics teams to create compelling content that maps our solution to customer pain points
  • High proficiency in MS Office, Excel, PowerPoint, and Word, HubSpot.

This person will manage two full time employees (and potential contractors).

Compensation:

  • Competitive salary based on experience
  • Health insurance coverage
  • Travel expenses covered

Place “VP Marketing–SchoolSecurity”in email subject line.

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Role

Marketing

Experience Level

Senior Level

Edtech Startups

It’s rare to work at a company where you can help make a difference, even help save lives, and feel a sense of pride and accomplishment in your work. Here, you’ll have this opportunity. We offer peace of mind with safety resources for schools. 

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