Director of Marketing

BrainPOP - New York, NY - Full time

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BrainPOP, a leading creator of online digital educational content including animated movies, student creation tools, learning games, interactive quizzes, and other related activities seeks a Director of Marketing to join us full-time at our New York City headquarters.

Responsibilities:

  • Develop and execute marketing strategy across life-cycle stages to drive revenue and growth goals
  • Design pipeline to generate demand and qualify leads for the Sales team, optimize lead scoring techniques
  • Forge strong communication between Sales, Customer Success, Training, and Production to ensure mutual objectives
  • Lead and mentor a Marketing team responsible for cross-functional marketing, including content, product, event, and social media marketing
  • Identify KPI framework and methodology for measuring success. Forecast and present to senior management.
  • Create brand awareness with new key audiences and stakeholders
  • Conduct ongoing competitive and market analysis
  • Establish loyalty programs, direct online consumer sales, establish best practices for marketing automation
  • Develop and manage marketing budget

Qualifications:

  • 7-10 years of experience in demand generation role for SaaS or digital ed tech subscription product
  • Data-driven and analytical thinking skills, accomplished with iterative methodologies
  • A passion for education, with a knowledge of the K12 ed tech marketplace
  • Excellent project management, interpersonal, and leadership skills
  • Creative, ethical, mission-driven, with a start-up mentality
  • Bachelor’s degree required, MBA a plus

To apply, send a brief cover letter and resume to marketingjob@brainpop.com. Include your full name and “Online Promotions Specialist” in the subject line. No phone calls or recruiters, please.

Equal Opportunity/Affirmative Action Employer

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Role

Marketing

Experience Level

Senior Level

BrainPOP

BrainPOP (www.brainpop.com) creates cross-curricular digital content that engages students and supports teachers, from animated movies, student creation and reflection tools, learning games, and interactive quizzes to customizable and playful assessments, lesson plans, professional development opportunities, and beyond. The individual account system My BrainPOP lets teachers assign work, provide feedback, and keep track of learning overall. Ideal for classrooms, home, and mobile devices and individual, team, or whole-class learning, our resources include BrainPOP Jr. (K-3), BrainPOP (available in English, Spanish, Mandarin, and French), and, for English language learners, BrainPOP ESL. We’re used in more than 30 percent of U.S. elementary and middle schools and welcome millions of monthly site visitors; our award-winning apps regularly rank among the highest in the major app stores’ education categories.

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