Director of Digital Strategy

Central Michigan University - Mount Pleasant, Michigan - Full time

Director of Digital Strategy

Central Michigan University (CMU) invites nominations and applications for the position of Director of Digital Strategy. Reporting directly to the Vice President for Marketing and University Communications, the Director of Digital Strategy manages the university’s external-facing website, providing strategic editorial direction on content, expertise and guidance on optimization and end-user experience, and participation in CMU’s web governance and leadership for the division’s digital strategy team. This position will oversee development, implementation, maintenance, processes and standards for CMU’s web presence and collaborate with various stakeholders throughout the university to ensure a robust and user-friendly web presence, with an eye toward constant optimization. CMU leaders are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence.

Centrally located in Michigan’s Lower Peninsula, Mount Pleasant is a city of over 25,000 permanent residents and is the county seat of Isabella County (population 70,000). This region has a population of 400,000+ and includes nearby Bay, Midland, and Saginaw Counties. The area is easily accessible via U.S. Highway 20 and Interstate 127 and is served by five major airports within a two-hour radius.

Required Qualifications

  • Bachelor’s degree, preferably in marketing, communications, web communications and design, or another related field.
  • Three years of proven experience in leading a web communications team.
  • Prior professional experience within a content management system or digital experience platform with a content architecture supporting a large-scale web presence.
  • Experience leading large-scale and complex web strategy and projects.
  • Working knowledge of SEM, SEO, CRO, etc. to continue to improve website performance.
  • Demonstrated understating of best practices, standards and current trends in web/mobile design including responsive web design and accessibility.
  • Working knowledge of DXP/CRM functionalities of personalization, lead scoring, chatbot and A/B testing.

How to Apply

Greenwood/Asher & Associates, LLC is assisting Central Michigan University in this search. Applications and nominations are now being accepted. Confidential inquiries, nominations, and application materials should be directed to Greenwood/Asher & Associates, LLC. For a full application package, please provide a cover letter, CV, and list of five references. Submission of application materials as PDF attachments is strongly encouraged. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected. Initial screening of applications will begin immediately and will continue until an appointment is made.

Please direct inquiries, nominations, and application materials to:

Betty Turner Asher

Founder, Greenwood/Asher & Associates, LLC

Vice President & Managing Partner, Kelly


Ann Bailey

Senior Executive Search Consultant

Greenwood/Asher & Associates, LLC


To view the position profile, please visit:

For more information about Central Michigan University, please visit:

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see

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Higher Ed Instructional Designer

Experience Level

Mid Level

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