Director of Digital Marketing

Aperture Education - Remote - Full time

About Aperture |

Aperture Education, a Riverside Insights company, is a rapidly growing education technology company specializing in social and emotional learning (SEL) solutions. Our team is dedicated to ensuring that all members of school and out-of-school time communities, both children and adults, have the social and emotional skills to be successful, productive, and happy. Serving over 4 million students in districts across the nation, our products and services allow educators to measure and teach social and emotional skills for youth in grades K-12 both in school while developing their own social and emotional skills and understanding through teaching practice

Job Summary | 

Aperture Education is committed to achieving positive impact for districts, educators, and students. Achieving this impact is dependent on our clients utilizing best practices in implementing social and emotional learning (SEL) programs. The Director of Digital Marketing will work to oversee, generate, execute and manage high impact, revenue-driving digital marketing activities resulting in driving sales through brand awareness and high quality lead generation. This position will be responsible for developing and managing overall digital marketing strategy, managing and supporting the department’s growth and development, and expanding Aperture’s national reach and impact.

 Responsibilities | Department Management |

  • Track and report on digital marketing metrics including preparing monthly, quarterly and annual MQL, SQL, lead conversion and campaign ROI reporting.
  • Assist in creating and adhering to departmental budget.
  • Strategize with Vice President of Sales & Marketing and other department managers to plan annual digital marketing initiatives, activities, and goals.
  • Oversee HubSpot contact database marketing operations

Team Management | Manage and coach Digital Marketing Department team members by:

  • Providing ongoing daily support and accountability by removing barriers to success
  • Helping team to track and achieve their goals via weekly 1:1s
  • Offering continuous improvement opportunities
  • Overseeing daily/weekly/monthly/quarterly activities and performance

Lead Generation/Nurture Program |

  • Manage and oversee the lead generation program from strategy to execution in effort to drive high quality leads from Aperture’s target market.
  • Strategize, manage and support lead nurturing program, resulting in high lead to SQL conversion rate (over 68%).

Content Marketing |

  • Manage and oversee content marketing strategy, execution and success measurement.
  • Oversee outsourced vendors in support of marketing content creation including public relations firm and digital marketing agency
  • Facilitate collaborative relationship between Marketing and Partnership in effort to strategize and identify opportunities for outbound marketing campaigns

Event Marketing |

  • Oversee general strategy and execution of all event marketing including webinar program, and national conference attendance (virtual/in-person).
  • Oversee strategy, planning and execution of Aperture’s annual SEL Summit conference, ensuring company-wide goals are met.

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements |  Education & Experience |

  • Bachelor’s / Master’s Degree
  • 5+ years in Marketing, preferably with management experience
  • Excellent strategic thinking and communication skills
  • Comfortability with a P&L and understanding of the drivers of financial growth
  • Flexibility to regular change
  • Education or EdTech experience preferred

Work Environment |

  • Candidates must have access to a home office free from distractions during Aperture’s common working hours of 9:30 am – 4:00 pm ET
  • Candidates must have access to excellent internet which consistently supports video conferencing
  • This job requires occasional travel to our home office (0-5%)

Job Information | 

Job Type: Full-Time Exempt Job

 Function: Marketing 

Travel: 10-15% for optional conferences and team gatherings

Locations: Remote 

Benefits |The Fundamentals |

  • Medical, dental, vision, and life insurance
  • Short-term disability
  • Paid parental leave
  • 401K plan
  • Remote work options
  • Generous PTO
  • Paid holidays and additional floating holidays

Investment in Your Growth |

  • 3-day new hire orientation
  • Role and team onboarding
  • Work/life integration
  • Professional development plans
  • Employee learning and professional development support
  • Upward career growth opportunities

A Culture of Care |

  • Company events and gatherings
  • Monthly virtual All-Staff meetings featuring staff spotlights
  • Quarterly Core Value award winners
  • Optional committee participation: Employee Engagement and Diversity, Equity, and Inclusion (DEI)
  • Paid subscription to the Calm app

We Are an Equal Opportunity Employer | Aperture Education does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or other non-merit factor.

Aperture Education, in compliance with the Drug-Free Workplace Act of 1988 provides a drug-free workplace for all employees

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Role

Marketing

Experience Level

Senior Level

Aperture Education

Aperture Education is dedicated to ensuring that all members of school and out-of-school time communities, both children and adults, have the social and emotional skills to be successful, productive, and happy.
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