Director of Digital Marketing

Amira Learning - Remote - Full time

Director of Digital Marketing

REMOTE / FULL-TIME

APPROX HIRE DATE: Jan 2024

About Amira Learning:

We believe every child deserves the chance to become a reader. We seek to help more students learn how to read than any other company in the world. Amira is a rapidly growing and renowned AI startup that was recently named by Business Insider as one of 30 startups to bet your career on. The company is the only education company in the Forbes Top 50 AI Companies, was a Time Magazine Best Invention of 2021, has been featured in the NY Times, selected as the “Future of Education” by the Wall Street Journal, won dozens of awards for software excellence, and has exploded into schools across the country.

Amira is the first, most widely used, and more effective AI-powered reading tutor. Amira is able to listen to young children read out loud, assess their mastery and deliver 1:1 personalized tutoring. Amira is a breakthrough innovation having a real impact on kids’ lives and societal equity. In independent testing done by State Education Agencies, Amira is the only edtech for reading that has proven effective. It is in use in schools in all 50 states and across 16 countries.

About this role:

Amira is seeking a Director of Marketing to develop a marketing strategy for lead generation and brand awareness. As we grow, we are seeking a dynamic and strategic individual to support our sales team, lead marketing initiatives and drive the company's brand presence to new heights.

You will work with the rest of the Amira organization to uncover new ways to reach school district leaders, decision makers, and potential buyers of Amira Learning.

Who You Are:

  • Experienced with marketing for lead generation
  • Experienced with social media and campaign development for educators and district decision makers
  • Passionate about education and technology
  • Experienced in collateral creation, inbound and outbound strategies
  • Experienced creating and curating digital content for edtech
  • Highly collaborative and responsive with internal and external stakeholders
  • Clear and impactful communicator, including the ability to listen for understanding and customize materials for different audiences
  • Able to understand and channel scientific research
  • Able to develop metrics for content success and communicate results from metrics
  • A great critic, able to recognize, develop, and improve sales collateral
  • Eager to understand the interests of district and school leaders
  • Understanding of the needs of teachers and educators around literacy and technology tools
  • Experienced in creating content that is culturally sensitive and suitable for diverse audiences
  • Open to collaborative feedback

What You’ll Do:

Digital Marketing:

  • Drive digital marketing initiatives through social media campaigns.
  • Create and evolve a strategy for Digital marketing aimed at lead generation.
  • Own the end to end pipeline for lead generation, creating QSOs for Amira’s direct sales force.
  • Analyze performance metrics and optimize digital marketing efforts for maximum impact.
  • Collaborate with the Sales leadership to align lead generation with the overall Go To Market strategy.
  • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Product Marketing:

  • Collaborate with the sales team to identify and participate in marketing through conferences and events including webinars and media events.
  • Support the creation of materials and collateral for product positioning and product improvements.

Team Leadership:

  • Foster a collaborative and innovative culture within the engagement team.

Qualifications

  • Bachelor’s degree, and/or relevant experience
  • Ability to operate in a highly efficient manner by multitasking in a fast-paced, goal-oriented environment.
  • Exceptional organizational, analytical, and detail-oriented thinking skills.
  • Proven track record of meeting/exceeding goals and targets.
  • Great interpersonal, written and oral communication skills.
  • Experience working across remote teams.

Amira’s Culture

  • Flexibility – We encourage and support you to live and work where you desire. Amira works as a truly distributed team. We worked remotely before COVID and we’ll be working remotely after the pandemic is long gone. Our office is Slack. Our coffee room is Zoom. Our team works hard but we work when we want, where we want.
  • Collaboration – We work together closely, using collaborative tools and periodic face to face get togethers. We believe great software is like movie-making. Lots of talented people with very different skills have to band together to build a great experience.
  • Lean & Agile -- We believe in ownership and continuous feedback. Yes, we employ Scrum ceremonies. But, what we’re really after is using data and learning to be better and to do better for our teachers, students, and players.
  • Mission-Driven – What’s important to us is helping kids. We’re about tangible, measured impact.

Amira Learning is proud to celebrate diversity and is committed to building an inclusive workplace regardless of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factor.

At Amira, we believe every child deserves the chance to become a reader. Join us to make that happen.

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Role

Marketing

Experience Level

Senior Level

Amira Learning

Amira is the first, most widely used, and more effective AI-powered reading tutor. Amira is able to listen to young children read out loud, assess their mastery and deliver 1:1 personalized tutoring. Amira was named by Business Insider as one of 30 startups to bet your career on.
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