Director of Content Marketing

Course Hero - Redwood City, CA - Full time

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The Role:

As our first ever Director of Content Marketing, you will be responsible for Course Hero’s overall content strategy, execution, and syndication. You’ll develop a comprehensive content strategy to drive awareness and build our brand among both educators and students in higher education and create highly compelling content to establish Course Hero as a leader in the education and ed-tech space. 

You will accomplish this by leveraging our existing Course Hero Blog, creating entirely new content to drive leads and user awareness, assets, or a combination of both. You’ll hire and manage (internal and external) writers, producers, and content agencies, to create rich content to reach key business objectives. To achieve your goals you’ll collaborate cross-functionally with other business leaders throughout our Marketing, Product, and G&A organizations.

Here are some additional ways you’ll make an impact:

  • You’ll create and lead our content development and syndication strategy. This includes owning the budget, and managing our content platform, in terms of structure, aesthetics, and tools.
  • On a daily, weekly, and monthly basis, you’ll manage our content flow, to ensure that both deadlines and high-quality standards are met.
  • You’ll hire and manage the in-house content team to scale content production. You’ll also continue to grow and manage our freelance writers and other 3rd party agencies to address Course Hero’s content needs.
  • You’ll ensure our content is on-brand. You’ll edit for consistency in tone, comply with SEO best practices, and collaborate with Design to create assets that bring our content to life.
  • You’ll contribute editorial content for the Course Hero Blog and external publications.
  • You’ll conduct and publish education industry research reports.
  • You’ll also interview our Hero students and Master Educators, as well as industry experts, to source content and develop stories that truly engage our readers.
  1. Are you our star Director of Content Marketing?

You have 8+ years experience in a content marketing or editorial role, either at a media organization or content team in a consumer-facing company.

You have a proven track record of building content strategy and content organizations to accomplish business goals.

You’re a seasoned leader, while also being a team player. You have solid experience in hiring and leading a team to deliver upon high-quality standards, though you expect to roll up your sleeves and be involved in the process, as well.

You have a demonstrated passion for education, education technology, different learning methods, etc. Additionally, you’re motivated to build a mission-aligned, innovative media brand.

You have expertise in these strategic areas: content creation (including video and social), scaling and distribution, content marketing, building a loyal audience, partnerships, SEO, and engaging target audience members.

You have excellent written and verbal communication skills.

You have meticulous attention to detail and top-notch spelling, grammar, proofreading and editing skills.

You’re familiar with WordPress.

You’re analytical. You value data insights just as strongly as journalistic standards, and you understand how to leverage data and engagement tools to evaluate audience health and growth, as well as content performance.

You’re an entrepreneurial spirit and an exceptional problem solver. You’re thoughtful, but with a bias towards action; you won’t suffer from ‘analysis paralysis’.

You have (at least) a Bachelor of Arts degree in English, Journalism, or another applicable field.

Bonus Points:

  • You have experience working in educational content, or with educational leaders or press.

What We Offer You:

  • Industry competitive salary and stock options
  • Full coverage (medical, dental, vision, and life)
  • 401(k) program to help you save for the future
  • Educational assistance program to support lifelong learning
  • Commuter benefits, cell-phone allowance, and a free gym membership
  • Regularly planned team outings and company events
  • Free weekly lunches, plus an endless snack and drink supply
  • Opportunity to make a meaningful impact in a revolutionary space

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Role

Marketing

Experience Level

Senior Level

Course Hero

About Us:

Course Hero is a fast-growing education technology company, building the world’s largest platform of crowd-sourced learning materials and making education more accessible. Technology is revolutionizing the way we learn, and we’re committed to helping our users share and access the great academic content that they need to master their classes. This includes anything from study guides, test prep, on-demand tutors, homework help, flashcards, videos, and more.

Our company culture is very open, flat, and collaborative. On our team, we’re problem solvers, we think like owners, and we embrace a growth mindset in our efforts to continually better our product. We’re growing fast, we’re profitable, and we’re looking for new team members to help us plot our course towards future success!

Read up on some of our recent news coverage, learn more about us, and check out our values to understand what it is like to work on our team!

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