Director of Community Advocacy

Summit Public Schools - Redwood City, CA - Full time

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Summit Public Schools is looking for a Director of Community Engagement who will play a leadership role in the cultivation of strong partnerships with parents to support their students’ academic and overall success, the recruitment of new families to Summit schools, and increasing Summit’s presence more generally in the communities we serve across both the California Bay Area and Washington state. The successful candidate will be responsible for developing a strategy, managing relationships and strengthening the partnerships with both prospective and current families. The ideal candidate is strategic, results-oriented, excels at critical thinking, comfortable with data analysis, and has exceptional interpersonal skills. The candidate must be a highly motivated individual who thrives in an entrepreneurial environment and wants to positively impact the lives of students by improving K-12 public education. You will work directly with the Senior Director of Advocacy & Engagement for the Schools team.


The Director of Community Engagement is responsible for planning and executing outreach and onboarding strategies for families in partnership with school leaders.

Primary responsibilities include:

  • Lead organization-wide and support school-specific development of strategies and plans on family engagement and student recruitment
    • Create Summit-wide family engagement strategies and plans
    • Create Summit-wide student recruitment strategies and plans
    • Create process for and support school leaders with school-specific family engagement and student recruitment strategy and plan development
    • Research industry best practices and learnings
    • Develop partnerships with community organizations (i.e., CCSA Families, Innovate, Greatschools, etc.)
  • Create, scale, and support systems and processes that improve family engagement and student recruitment
    • Help develop Summit-wide student recruitment policies & practices
    • Work closely with Information team on the management and enhancement of online enrollment platform (SchoolMint)
    • Work with Manager of Development to build Summit parent org leaders community of practice to foster best practice schools
    • Support various state and local compliance initiatives
  • Lead innovation around new and existing programs for current and prospective families
    • Strengthen our approach for educating parents about the Summit Learning model, and how they can support their student’s academic and overall growth
    • Support management of parent leadership & advocacy initiatives
    • Research and develop new tools (i.e., Talking Points, etc.) and pilot programs (i.e., attendance texting research)
    • Work closely with Summit Learning Platform team to enhance the parent SLP experience
  • Gather & analyze data to inform strategies
    • Lead creation of Summit-wide current and prospective family survey and focus groups
    • Lead market research and analysis of school communities
    • Work closely with Information team on recruitment data and conversion rates analysis
    • Collect and share learnings and best practices across schools
  • Support collateral and content creation for both current and prospective families
    • Partner closely with Communications team on website and social media optimizations to improve student recruitment
    • Help develop recruitment collateral and messaging across different parent audiences
    • Support crises communications with families, as needed
    • Support Summit-wide and school family communication needs
  • Support execution of outreach tactics
    • Develop and manage organization-wide advertising campaigns (i.e., Google Adwords, Facebook ads)
    • Oversee and support on-the-ground efforts to introduce Summit to prospective families, working with Community Engagement managers in CA and WA

Key Qualities and Skills:

  • A true passion for our organization's mission to equip all students with the skills necessary to succeed in college, career, in life
  • Bachelor's Degree required
  • 5+ years experience demonstrating a proven track record of success demonstrating initiative, innovation, and leadership
  • 5+ years experience demonstrating ability to develop strategic plans and project manage tactics
  • 5+ years experience demonstrating ability to work collaboratively in cross-functional teams and across diverse stakeholders
  • 5+ years experience demonstrating ability to analyze data and apply analysis to solve challenges and assess strategies and tactics
  • 5+ years experience demonstrating ability to scale programs and processes
  • Excellent interpersonal, writing, communication and presentation skills
  • Experience managing and motivating people
  • Outstanding organizational skills with extraordinary attention to detail
  • Ability to work in a fast-paced environment under tight deadlines
  • Demonstrates empathy and ability to apply understanding of an audience to deliver desired products and/or services
  • Demonstrates flexibility, tenacity, resourcefulness, humility, and a growth mindset
  • Proficiency in Microsoft Word, Excel, and Powerpoints

Preferred Skills & Experience:

  • Prior family engagement, student recruitment, community organizing, school leadership, marketing, and/or campaign experience
  • Experience interacting with diverse families in school settings

This position is based in the Bay Area and requires frequent travel throughout the Bay Area to all of our schools, and may require occasional travel to other regions.

The Director of Community Engagement will report to the Senior Director of Community Engagement & Advocacy and work closely with Summit Public Schools’ school leaders and teachers as well as members of the external engagement, information, operations, finance, technology, and talent teams.

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District / School Edtech Coordinator

Experience Level

Mid Level

Summit Public Schools

Who We Are:

Summit Public Schools is a leading charter management organization serving diverse communities in the San Francisco Bay Area and Washington State with currently 11 schools serving over 3,000 students. Summit’s mission is to ensure that every student has the opportunity to not only attend, but succeed in, a four-year college or university. Through the Summit Learning Program, we have partnered with over 100 public schools in twenty-seven states and the District of Columbia, and are providing over 20,000 students a truly personalized learning experience.

Driven by our unwavering commitment to our core values, Summit works every day to ensure our students are receiving a world-class education. Summit seeks phenomenal individuals with the talents needed to transform children's lives, as well as those who are interested in working on the cutting edge of education. If you're excited by the prospect of transformative growth for yourself, as well as the students, schools, and communities we serve, Summit may be the place for you!

  • 99 percent of Summit students have been accepted to one or more four-year colleges, and its graduates are completing college at double the national average
  • Fast Company named Summit Public Schools a top 10 most innovative organization in education
  • Our two flagship schools, Summit Prep and Everest, were named among US News & World Report's Best High Schools of 2015, and also ranked among America's Most Challenging High Schools by the Washington Post
  • Summit Sierra, in Seattle, was named one of the most innovative schools in the world

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