Director of Communications or Public Relations and Editing

Clayton Christensen Institute - Redwood City, CA - Full time

Clayton Christensen Institute - Redwood City, CA - Full time

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Position Summary

The Communications Director is a new role reporting to the VP of External Relations and will play a key part in promoting the Institute’s branding. Specifically, this person will build a communications strategy for our researchers in K-12 and Higher Education. The candidate will tackle a wide variety of projects and should thrive when managing multiple tasks concurrently. A wide degree of creativity, initiative, and latitude is expected. Candidates for this position should have excellent verbal and written communication skills. Additionally, this person should feel comfortable working independently as well as with others as a team. The ideal candidate will have an interest in education reform; a basic understanding of the theory of disruptive innovation is also a plus.

RESPONSIBILITIES

Strategy and Operations

  • Work directly with the VP of External Relations to create and implement a comprehensive communications strategy for the Christensen Institute’s K-12 and Higher Education teams
  • Play a critical role in building and reinforcing a dynamic brand strategy that defines the way people think about Disruptive Innovation around the globe
  • Steer the day-to-day publicity efforts of the education research team—from publishing papers to submitting op-eds to social media campaigns—utilizing both creativity and organization to manage numerous projects simultaneously
  • Serve as a thought partner to researchers and other members of the External Relations team, bringing enthusiasm, dedication, and intellectual curiosity to the table
  • Develop and eventually wield a deep understanding of the principles of Disruptive Innovation, particularly its application in the K-12 and higher education landscapes

Content Management and Editing

  • Monitor the education innovation conversation, finding opportunities to leverage our research and ideas
  • Provide high-level writing support (reinforcing audience, cogency, storytelling, etc.) as well as copyediting assistance on white papers, blog posts, op-ed, etc.
  • Manage blogging activity—including editing, scheduling, and pitching topics to researchers—with an eye towards meaningful dialogue and relevant news hooks.
  • Brainstorm and execute on creative models for repackaging content to reach new audiences (ex: infographics, op-eds, Q&As, collaboration with partner organizations, etc.)
  • Conduct team-wide trainings as well as one-on-one coaching to underscore effective writing strategies

Social media

  • Strategically manage the Institute’s social media presence, staying ahead of industry trends and capitalizing on innovative ways to market our content across Twitter, Facebook, and LinkedIn
  • Create clickable, compelling, on-message content, while concurrently guiding the social media efforts of individual members of the team
  • Collaborate with the team to create digital content exclusively for our social channels (graphics, video, audio, interactive).

Media Relations

  • Identify opportunities to showcase our research based on news trends, editorial calendars, reporter interests, etc.
  • Foster relationships with journalists and other influencers in the education space

SKILLS AND EXPERIENCE

  • 7-10 years professional experience
  • Experience as a journalist (particularly on an education beat) a big plus
  • Familiarity with, or willingness to learn: Wordpress, Google Analytics, Google AdWords
  • Bonus points for proficiency with Adobe Illustrator/InDesign

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Role

Research

Experience Level

Mid Level

Clayton Christensen Institute

The Christensen Institute is a nonprofit, think tank dedicated to improving the world through disruptive innovation. Founded on the theories of Harvard professor Clayton Christensen, the Institute offers a unique framework for understanding the pressing issues around education.

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