Director of Communications and Marketing

Buck Institute for Education - Novato, California or Remote - Full time

Position Summary

The Director of Communications and Marketing (DCM) will have overall strategic and operational responsibility for marketing, events, publishing, and communications at PBLWorks. The Director is responsible for developing, planning, and executing strategic and responsive communications and marketing initiatives that support consistent business growth, brand equity, and reach and influence to help K-12 students, especially Black and Brown students, learn through PBL. The DCM is an innovative, well-organized strategic thinker with powerful writing chops and strong analytical skills. As an organizational leader, the Director holds and promotes the PBLWorks brand and services as “the voice” of the organization. As a key internal leader, the Director will collaborate regularly across teams to ensure alignment of messaging with the PBLWorks core values, racial equity imperative, and historical brand excellence. The Director will supervise a Marketing Manager and will also work with a team of external vendors in areas such as design, copywriting, web development, PR, social media, and more.

Key priorities will include introducing new products and services to clients/customers, ensuring the coordination of marketing communication across PBLWorks, and building on our market and brand presence.

Key Responsibilities

The Communications & Marketing Director will:

  • Work with the leadership team to develop, implement, and monitor all communications and marketing initiatives at PBLWorks to support ongoing organizational growth.
  • Lead brand-building strategies and oversee brand integrity of PBLWorks.
  • Plan and implement publicity as a thought leadership strategy, and oversee the creation of op-eds, book releases, and other publicity initiatives.
  • Establish a system and dashboard for monitoring key marketing performance indicators and other metrics, and provide regular reporting and analysis for the team and leadership team to iterate on strategies and tactics.
  • Lead all external communications efforts, working across the PBLWorks organization to ensure that all external communication is clear, consistent, and true to the vision of PBLWorks. Create & execute communications guidelines and internal training.
  • Edit and author content for presentations, social media, advertising, newsletters, quarterly and annual reports.
  • Lead marketing strategy and activities for PBLWorks books and publications.
  • Organize and publicize public events, including PBL World. Oversee event logistics planning for other PBLWorks events.
  • Develop and maintain key external-facing collateral including website, print, digital, and video content.
  • Manage marketing and communications budget; hire and manage freelancers to support marketing and communications work.
  • Work across PBLWorks to continuously improve upon systems and structures that will enable PBLWorks to sustain and grow its impact on behalf of the students whose lives we aim to improve.
  • Attract, develop, coach, and retain high-performance team members, empowering them to elevate their level of responsibility, span of control, and performance.
  • Mentor and develop staff using a supportive and collaborative approach aligned with PBLWorks mission and culture.
  • Perform other duties as assigned.

Qualifications & Abilities

The successful candidate will be an adept marketing strategist with exceptional leadership and communication skills with a creative mindset, strong writing skills, and leadership experience. We seek candidates who are deeply passionate about solving racial and economic inequities in our education system and believe in deeper learning and PBL.

Experience

The ideal candidate will have experience leading a team and building highly effective marketing plans, events, and programs; a deep understanding of branding; a passion for content marketing; and demonstrated marketing results.

The successful candidate will have:

  • A minimum of 10 years (preferably more) of hands-on experience including all aspects of marketing; publicity, communications, events, website, branding, video and print collateral, and digital marketing.
  • At least 5 years of highly successful experience managing others, providing coaching and leadership that inspires and creates a highly effective team.
  • Experience managing a mix of freelance workers, contactors and direct reports to achieve excellent results on time and on budget.
  • Experience creating successful communications vehicles including websites, newsletters, videos, and other marketing collateral.
  • A track record of creating successful publicity at the national level.
  • Brand growth with at least one other highly respected brand.
  • Bachelor’s degree or higher.

Skills

The successful candidate will possess these skills:

  • Superlative writing and verbal communications skills, with a storyteller’s approach.
  • Ability to analyze results of marketing efforts and to readjust plans based on data.
  • Proven ability to manage a budget and to make strategic choices about what can be outsourced.
  • Proven ability to create and execute an overall marketing plan and to create strategic priorities for marketing efforts. A relentless focus on using analytic tools to create and evaluate plans.
  • A savvy understanding of digital platforms and tools including: Salesforce, MailChimp, Twitter, Pinterest, Facebook, Instagram) and knowledge of website optimization and SEO (Google Analytics, Alexa).
  • Demonstrated project management skills. Highly organized and capable of managing many work streams at once and able to move seamlessly between high-level/strategic work and details of implementation.
  • Excellent leadership skills, both in managing others and in working across an organization.
  • Strong analytical skills.

Reporting & Relationships

The Director of Communications & Marketing reports to the Chief Impact Officer.

Location

This position may be fully-remote. Some travel (less than 25%) is required to the main office in Novato, California.

Compensation

This is a full-time, exempt position with full health benefits (including medical, dental, and vision), life and disability, and retirement benefits. PBLWorks offers a competitive salary (commensurate with experience), a generous benefits package including 403(b) contribution of 6-12%, and professional development opportunities.

Additional Requirements

PBLWorks (dba Buck Institute for Education) participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. We will only use E-Verify once a newly hired employee has accepted a job offer and completed the Form I-9.

The health of our staff and our partners is of paramount importance. As such, PBLWorks follows all current local, state, and federal guidance regarding vaccinations. PBLWorks currently requires the primary series of COVID-19 vaccines for all employees facilitating PBLWorks services and strongly recommends full vaccination for all employees (regardless of work location). Accommodations or exceptions can be requested for medical or religious reasons.

As a company, we celebrate and embrace diversity. We actively seek a diverse pool of candidates in every hiring process. PBLWorks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act). 

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Role

Marketing

Experience Level

Mid Level

Buck Institute for Education

PBLWorks creates, collects, and shares high-quality PBL tools and resources with K-12 teachers and leaders across the country. Our vision is for all students, especially Black and Brown students, to engage in Project Based Learning to deepen learning and achieve success in college, career, and life.
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