Director, Marketing

Empatico - New York, New York or Remote - Full time

Who We Are

Recipient of a World Changing Ideas Award and recently featured on NBC Nightly News, NBC Nightly News Kids Edition, and CNN, Empatico is an “edtech for good” nonprofit that offers a free browser-based platform for primary and lower secondary classrooms. Empatico’s mission is to connect classrooms around the world to foster empathy among the future generation and prepare them for an increasingly connected world. Students experience meaningful connections by discovering how other kids live and recognize both their similarities and their differences.

Empatico’s platform offers a matching algorithm, video, chat messaging, and file-sharing technology, along with activities that engage students in SEL-based learning. The platform is compatible with in-person, remote, and hybrid learning and offers teachers access to facilitator guides and professional development resources that equip them to better promote empathy and understanding among their students.

Empatico is in its fourth year of operation. We offer a fast-paced, innovative, start-up culture, with a high-energy, mission-driven work environment and the opportunity to partner with a high-performing, collaborative, passionate team. Empatico is expanding into new markets and experimenting with innovative products and services to ultimately transform the education space through our work.

Empatico is incubated by The KIND Foundation, a 501(c)(3) nonprofit organization on a mission to foster kinder and more empathetic communities by investing in programs that will have a scalable, lasting impact.

What You’ll Do

We are seeking an experienced education marketer to shape and promote Empatico’s story and values and solidify Empatico’s brand as an expert in connecting kids to foster empathy. Reporting directly to the Managing Director, the position will be responsible for positioning the organization’s unique value proposition and growing the organization’s visibility and engagement within the education technology space.

Empatico is a 100% U.S. remote non profit organization that is centered in Manhattan. Occasional travel will be required.

To find success in this role, you will:

  • Develop strategies to reach, attract and convert primary school educators in the U.S and abroad
  • Lead implementation of strategies to acquire users across all marketing channels
  • Manage the user journey at the top of the funnel, from first point of contact to sign-up to end user
  • Provide creative direction in the development of marketing and sales materials
  • Provide expertise on the educator persona and market positioning
  • Evaluate and test new channels to drive acquisition as part of a multi-channel strategy, optimizing and iterating as the program and team grow
  • Collaborate with peers across Product, Operations and Business Development work streams to define and deliver on ambitious acquisition and conversion goals

What You’ll Bring to Empatico

You have:

  • 7+ years of experience delivering successful results in marketing and sales ideally in the PreK–12 educational, education (or similar) technology or youth entertainment markets
  • Comfort in executing and leading others to deliver road mapping, product marketing, content marketing, and e-commerce
  • Exemplary leadership that emphasizes strategic thought with an action oriented entrepreneurial spirit
  • The ability to be a respected manager who meets objectives by coaching with soft skills and humor
  • Strong writing and presentation skills and the ability to craft powerful brand/product stories
  • The ability to take initiative, with strong attention to detail and manage a comprehensive workload and prioritize competing timelines
  • Knowledge of the U.S Education landscape (with international education experience a plus)
  • Outstanding organizational and project management skills
  • A sense of humor

You are

  • Entrepreneurial and accountable
  • Detail oriented and professional
  • A self-starter who thrives in a remote work environment for themselves and their direct reports
  • Persistent in overcoming and removing obstacles that impact goal achievement
  • Someone who operates with kindness, transparency and integrity


  • Experience in marketing a global edtech product and/or the knowledge of the current marketing landscape within the edtech sector
  • Fluency in Spanish and/or other languages
  • Contacts and/or network in education and/or edtech sectors

What Empatico Offers

  • Competitive compensation commensurate with experience
  • Generous paid time off
  • Excellent health, dental, and vision insurance
  • Employer-paid life and disability insurance
  • Retirement savings plan with organizational matching
  • Flexible work environment
  • Charitable matching gift plan
  • A chance to be part of a mission-driven organization and team that is dedicated to changing the world for the better


At Empatico, we are committed to an inclusive workplace where diversity in all its forms is championed. The KIND Foundation is proud to be an equal opportunity workplace, and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special accommodation, please let us know.

How to Apply

To apply, please submit your application with a resume and cover letter (required) through Workable. We welcome candidates with a variety of backgrounds and experiences.

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Experience Level

Senior Level


Empatico is an edtech nonprofit offering a free browser-based platform for primary and lower secondary classes. Our mission is to connect classrooms around the world to foster empathy among the future generation by discovering how other kids live and recognizing their similarities and differences.
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