Director, Creative

AVID Center - San Diego, California - Full time

Position Description: The Director of Creative is responsible for developing, directing, and executing on all creative services projects and initiatives in concert with various teams and departments within AVID. This position oversees the development of all visual creative media collateral to ensure that the message, image and brand strategy is conveyed in a consistent, timely, and favorable manner as defined by the Marketing department and other AVID teams. The Director of Creative directly engages with the members of the Creative Services team to align and target goals and works cross-functionally to execute on organizational objectives. This position leads the creation, development, and delivery of all aspects of creative and media to promote AVID’s reputation and products.

Essential Duties:

  • Develop and communicate compelling digital experiences for use in performance marketing campaigns and content marketing programs
  • Define the creative service offering, go-to-market approach and serve as internal go-to resource for creative services throughout the partner base
  • Lead the creative process and work with clients and internal stakeholders to develop creative strategies, assets, and experiences for our partners
  • Deliver creative concepts via pitches, proposals, and presentations and sell ideas using a data-driven approach
  • Manage production of creative assets, including web design, copywriting, and content creation, via a mix of in-house and professional services resources
  • Leads and drives both creative and written strategic development, alignment, and execution of all corporate integrated communications, including, but not limited to: curriculum products and services, campaign communications, targeted marketing programs, event advertising, campus promotional materials, direct marketing campaigns, website organization, content development, and support for video and photography
  • Supports the Marketing team in organization-wide integrated marketing program, including branding and identity, as well as strategic message development, to support lead generation for all campaigns to ensure proper and consistent communication of brand image, continuous improvement of user experience, and maximizing lead acquisition and conversion
  • Executes department requests as they relate to messaging for web, print media, digital signage, video, and social media
  • Travel required (estimated less than 25%)
  • Perform other similar duties, as assigned

Minimum Qualifications:

  • Ability to achieve high levels of customer satisfaction (both internal and external) through attention to responsive, quality service
  • Ability to be flexible and adaptable, and demonstrate creative problem-solving when faced with complex challenges
  • Ability to build strong relationships with various types of people and to motivate others to meet ambitious goals
  • Ability to communicate and speak effectively when interacting with others or presenting information; experience presenting to small and large groups
  • Ability to work effectively in a diverse, complex system
  • Demonstrate and promote a growth mindset when working with others
  • Demonstrated success driving change and influencing all levels of the organization
  • Effective use of technology tools for communications, planning, management, and presentations, including a working knowledge of MS Office Suite
  • Excellent communication, visual and verbal storytelling skills, and the proven ability to influence at multiple levels of the organization
  • Excellent time management skills; ability to organize and prioritize work to meet goals and objectives within stated timelines
  • Experience identifying and driving new initiatives; ability to recognize and effectively remove barriers that may limit success
  • Interpersonal skills necessary to establish, maintain, and grow good working relationships with staff, with an emphasis on tact, diplomacy, flexibility, collaboration, professionalism, and discretion
  • Operate with purpose, urgency, and accuracy in a fast-paced, deadline-driven environment
  • Passion for, and a commitment to, AVID’s mission
  • Self-motivated with proven success working in a collaborative environment; ability to work remotely, independently, and with minimal oversight while maintaining high levels of customer satisfaction
  • Strong analytical skills, and experience developing and executing strategic initiatives
  • Strong character traits expected of a leader that include, but are not limited to: respectful treatment of colleagues and others, integrity, honesty, and a positive work ethic
  • Strong written communication skills and the ability to compose correspondence and reports

Experience and Education*:


  • Bachelor’s degree in a scientific or creative discipline
  • Minimum of 5 years of experience in a creative setting
  • Minimum of 3 years of experience in a leadership role supervising artists or contractors providing website, print, video, advertising, and design services
  • Experience with marketing in industry, technology, or professional development


  • Post-graduate degree, education, and/or training in digital/print design
  • Proficiency with Adobe Creative Suite software, including Photoshop, Illustrator, InDesign, Premier, Final Cut Pro
  • Experience with website design, development, and maintenance via a CMS

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Product Management

Experience Level

Senior Level

AVID Center

AVID (Advancement Via Individual Determination) is a nationally recognized, non-profit organization that is dedicated to closing the opportunity gap in education; partnering with schools all over the country to prepare students for college, careers and life.

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