Direct Sales Representative

Capstone - Multiple Locations or Remote - Full time

If you are looking for a career with a fast-paced growth company, have a passion for cultivating a love of reading and learning, and an eagerness to be part of an innovative company focused on improving educational experiences for children and the educators who serve them, think about Capstone! We are seeking a Direct Sales Representative to join our team. This position is temporarily remote due to COVID-19. When our offices reopen, this position will be based out of North Mankato, MN, or Edina, MN.

Capstone is the nations leading educational publisher of children’s content through digital products such as PebbleGo, PebbleGo Next, Capstone Interactive, Capstone Connect, and award-winning books. Capstone has been a trusted publisher of children’s books and digital solutions for libraries, classrooms, and consumers for nearly 30 years. We combine a passion for helping foster a powerful love of reading and learning with the talent to create amazing content.

We engage readers by creating the right content for the right purpose for the right kid. Reading happens throughout a child’s day-whether in the school building or at home. We create content that works in any format, as print or digital, and in conjunction with any instructional method or EdTech tool. Whether print, online or in new, yet-to-be-discovered formats, Capstone provides children with content they love to help them build literacy skills that will last a lifetime.


The principal accountability of the Direct Sales Representative is to exceed sales goals by increasing awareness of Capstone’s products and services in assigned territories where full market potential and/or product acceptance has not yet been established. The Direct Sales Representative will also maintain, and service established accounts and customer base.

Main Accountabilities:

  • Increase sales volume in the selling of Capstone products with experience in sales support and service of SaaS-based subscription educational technology products.
  • Increase pipeline of opportunities and sales volume
  • Actively seek out new customers and markets to determine needs and appropriate use of products with prospective customers.
  • Develop and implement overall sales plan to exceed target goals by determining: sales strategies; lead sales contacts, customer needs, and department and company objectives including the introduction of new products and services.
  • Prepare and present communications based on market needs.
  • Respond effectively to customer inquiries regarding the identification of needs, product recommendations, sampling of product, pricing, process, and delivery.
  • Accurately record outbound calls, activities and results, opportunities, manage leads, additional contacts, and other details as required in the company CRM system.
  • Plan, attend, and set up exhibits within assigned territories, demonstrating products and following up on sales leads.
  • Maintain an understanding of industry trends and resources Present information to other internal departments regarding competition, needs, and trends.
  • Recommend new products and product modifications,
  • Establish trust-based relationships with prospective customers and key stakeholders, especially at the District level and in a way that enhances Capstone’s position as a trusted resource.


Successful candidates would have one year of inside/outside sales experience or one year of customer service experience. Post-secondary education in the areas of sales, marketing, business, or education-related background desired. High School Diploma or GED required.

Required Skills:

  • Strong interpersonal skills
  • Closer
  • Excellent telephone etiquette
  • Confident
  • Open to trying new approaches
  • Ability to work independently-self starter
  • Team player
  • Attention to detail
  • Excellent problem-solving ability
  • PC proficiency, including internet, Outlook, Word, and Excel
  • SalesForce proficiency helpful
  • Ability to travel an average of three times per year out of state

Capstone embraces diversity, inclusion, equal opportunity, and belonging for all employees and applicants. We are an Affirmative Action and Equal Opportunity Employer. As such, we welcome applicants of diverse races, ethnicities, geographic origins, gender identities, ages, socioeconomic backgrounds, sexual orientations, religions, work experience, physical and intellectual abilities, and financial means. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to

Pre-Employment Drug Screen and Background Check Required

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North Mankato, Minnesota
Edina, Minnesota



Experience Level

Mid Level

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