Digital Marketing Specialist

Otus - Chicago, Illinois - Full time

The Job

Otus is looking for a spirited Digital Marketing Specialist to join our team. The Digital Engagement Specialist will lead our social media, website content, and printed collateral creation efforts. The Digital Marketing Specialist will work with different teams throughout Otus to coordinate digital marketing to promote Otus and to increase awareness and engagement. This will include maintaining an organization-wide digital content calendar, posting on social media channels, writing and developing emails, and making website content updates. The Digital Engagement Specialist will work closely with, and be supervised by, the COO.

Essential Functions

Craft digital media campaigns aligned with strategic goals

Work with the COO and Creative Director to write, create and edit digital content (e.g. website, blogs, press releases, email campaigns, and podcasts)

Manage end-to-end digital content projects

Monitor social media activity on issues of importance to Otus and the K-12 community

Host/participate in online events (Twitter chats, advocacy activations, etc.) to build online engagement

Own our corporate website

Maintain our web presence to boost brand awareness

Work with communications team members to develop timely and relevant video content as part of a larger online strategy

Suggest and implement creative direct marketing methods to build community

Monitor and analyze online campaigns to ensure they’re aligned with the established strategy, reporting monthly on progress

Track and report on website and social media analytics, working to continually improve them through strategic Search Engine Optimization and content optimization

Other support duties as assigned

Desired Skills & Experience

Proven work experience as a Digital Media Specialist, Social Media Manager or Marketing Coordinator

Solid knowledge of the Adobe suite, WordPress, and social media marketing tools

Experience with SEO optimization and Google analytics

Excellent analytical and project management skills

An ability to multitask and perform under tight deadlines

Impeccable written communication skills

You are witty without trying to be

You are clever

You are self-managed

You are self-aware

Otus is an Equal Opportunity Employer and embraces diversity of every kind.

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Apply for this job

Role

Marketing

Experience Level

Mid Level

Otus

Otus was created by classroom teachers who were dissatisfied with the disconnectedness of the available educational technology tools on the market. We are a team of passionate former educators, designers and developers dedicated to creating a better solution for K12.

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