Digital Marketing Specialist

Galileo Learning - Oakland, CA - Full time

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  • Galileo is looking for a nimble and solutions-oriented specialist to join our Marketing team and be our go-to teammate for email and web marketing support.

We value divergent thinkers who bring various experiences and viewpoints to the table at Galileo. We strongly encourage members of underrepresented groups and people of diverse backgrounds to apply.

Qualifications

  • You’re a fast learner who loves challenges both creative and technical. Whether tackling campaign landing pages or working closely with content producers, you greet challenges with zest, curiosity, and determination.
  • You thrive in online communications and are always looking to enhance experiences through the digital lens. You consistently deliver top-notch quality control, from thorough preparation of email campaigns to thoughtful support of teammates. The little things that other people think no one will notice? You notice them, and you demonstrate your commitment to making them the best they can be.responsible for ensuring stellar financial results.
  • You make data-driven decisions and look for ways to A/B test a new approach. You strongly believe in what we do and are eager to effectively translate that belief to our audience. You aren’t afraid to try new methods, seek feedback for improvement, and redesign when necessary.
  • You’re motivated by a fast-paced environment and feel responsible for getting things done. You value the importance of collaboration and gain deep satisfaction from supporting the vision of a team. You feel accountable to provide excellent service to your colleagues and it’s part of your personal brand to take ownership over anything on your plate.

Requirements

  • Bachelor’s degree in related field or equivalent experience
  • Experience with ExpressionEngine preferred; Content Management Systems experience required
  • Experience in posting content to websites and working on minor web development projects, fixes and troubleshooting.
  • Knowledge of basic HTML.
  • Comfort with basic graphic design to make changes to graphics when needed; experience with Adobe Suite preferred
  • Online advertising and campaign experience preferred
  • Experience with SEO/SEM preferred
  • Familiarity with customer segmentation in digital marketing channels preferred
  • Experience with a variety of ESP systems and email campaign management; ExactTarget or Salesforce Marketing Cloud experience a plus
  • 2-3 years experience in email and web marketing or communications preferred
  • Skill at and experience with soliciting and implementing feedback to improve performance

Responsibilities

  • You’ll work closely with our email marketing platform. You’ll support our growing email marketing program that must scale and potentially grow into a multi-user platform base, including local email marketing efforts for all territories.
  • You’ll manage our SEO/SEM consultant. You’ll be the glue between our SEO/SEM efforts and other digital marketing programs.
  • You’ll be at the helm of content production and deployment. You’ll support and execute email marketing campaigns, from working closely with content producers to ensure maximum impact through email communications to deploying email content.
  • You’ll support web analytics and reporting. You’ll assist with email reporting and other reporting needs that come from our Marketing Automation platform. You’ll make compelling recommendations based on your findings.
  • You’ll help our growing website stay in top-notch shape. You’ll work closely with your manager to ensure proper display, placement, and functionality of robust content and storytelling to maximize content impact. You’ll be responsible for posting the majority of website content and for maintaining campaign landing pages (advertising, email, SEM, etc.).
  • You’ll work cross-functionally with other departments to support customer communications and ensure that every message stays true to our mission and values.

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Role

Marketing

Experience Level

Mid Level

Galileo Learning

We think the world needs innovators. We also think kids who learn to explore and fail without fear—the essence of innovation—are happier, more creative and more confident when faced with life’s challenges. And we think kids with these skills are more likely to change our world and be the masters of their own.

We like each other, we joyfully work hard together, and united by a shared dedication to our mission to create a world of fearless innovators, we encourage innovation in everything we do. We’re also a certified B Corp, and uphold a company-wide commitment to camper inclusion and broadening our impact.

The Galileo Marketing team is a group of talented storytellers and expert business developers. They weave the different pieces of Galileo’s mission and vision into a cohesive and inspiring story, constantly expanding our impact. This tight-knit and supportive team works closely with all departments, from curriculum to customer experience to people operations. You’ll have the opportunity to support, collaborate, and explore the different avenues of SEO/SEM, email marketing, and web analytics—all while working in a space surrounded by color and silly costumes.

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