Digital Marketing Specialist

• Target C-Suite decision makers of school districts (Supt’s, Asst. Supt’s, CAO’s, etc) as well as principals.
• Build sales momentum in geographic pockets of strong customer advocacy through digital promotion and paid media and partnerships through social and other media
• Track, analyze, and report progress on all ROI objectives.
• Own and optimize all aspects of email marketing and nurturing campaigns via SharpSpring.
• Website – work closely with the marketing team on updating, maintaining, and optimizing the website - adding landing pages to correspond with campaigns. Tracking results.
• Coordinate with vendors specializing in key digital services, includling (but not limited to)
• Ability and interest in hands-on work and being closely engaged in all levels of marketing engagement from strategy to execution.
• Additional responsibilities may include: researching new digital initiatives, competitor research, copywriting, and other marketing related tasks.

• SEO
• Digital advertising
• Content marketing
• Influencer/affiliate marketing

Qualifications and Experience

• 3+ years of experience in a Marketing/Communications position.
• 2+ years of experience either managing paid media campaigns autonomously or through an agency.
• Portfolio of collateral/assets work either personally created or managed.
• Bachelor’s degree in marketing, communications or a related field a plus.
• Must have strong attention to detail and excellence in execution, with a “roll-up-your-sleeves” and “get it done” mentality.
• Experience with Salesforce.com and Sharp Spring (or similar marketing engine)
• Proficient in Excel (vlookups, pivot tables, etc.)
• Bonus points for advanced experience with any or all of the following: Adobe AI or PS, and HTML/CSS or graphic design.

Applicants email jmcvety@ct3education.com with resume and letter of interest.