Digital Marketing Specialist

CT3 Education - Remote - Full time

  • Target C-Suite decision makers of school districts (Supt’s, Asst. Supt’s, CAO’s, etc) as well as principals.
  • Build sales momentum in geographic pockets of strong customer advocacy through digital promotion and paid media and partnerships through social and other media
  • Track, analyze, and report progress on all ROI objectives.
  • Own and optimize all aspects of email marketing and nurturing campaigns via SharpSpring.
  • Website – work closely with the marketing team on updating, maintaining, and optimizing the website - adding landing pages to correspond with campaigns. Tracking results.
  • Coordinate with vendors specializing in key digital services, includling (but not limited to)
  • Ability and interest in hands-on work and being closely engaged in all levels of marketing engagement from strategy to execution.
  • Additional responsibilities may include: researching new digital initiatives, competitor research, copywriting, and other marketing related tasks.
  • SEO
  • Digital advertising
  • Content marketing
  • Influencer/affiliate marketing

Qualifications and Experience

  • 3+ years of experience in a Marketing/Communications position.
  • 2+ years of experience either managing paid media campaigns autonomously or through an agency.
  • Portfolio of collateral/assets work either personally created or managed.
  • Bachelor’s degree in marketing, communications or a related field a plus.
  • Must have strong attention to detail and excellence in execution, with a “roll-up-your-sleeves” and “get it done” mentality.
  • Experience with Salesforce.com and Sharp Spring (or similar marketing engine)
  • Proficient in Excel (vlookups, pivot tables, etc.)
  • Bonus points for advanced experience with any or all of the following: Adobe AI or PS, and HTML/CSS or graphic design.

Applicants email jmcvety@ct3education.com with resume and letter of interest.

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Role

Marketing

Experience Level

Mid Level

CT3 Education

CT3 works directly with teachers and administrators to improve classroom management and build culturally relevant classrooms for students across the nation.

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