Digital Marketing Manager

ReUp Education - San Francisco, California or Remote - Full time

About ReUp Education

More than 40% of college students in the U.S. drop out -- some 37 million Americans in the last two decades. Many of these “Forgotten Students” leave college with mountains of debt (over $27 billion annually) and without the earning power of a diploma. The social, economic, and human potential loss is enormous.

While this completion crisis is alarming, ReUp has the solution. We are proud to work with some of the most diverse universities and colleges in the country -- tackling this problem together at scale.

Founded in 2015, we are the only organization that focuses exclusively on helping universities engage and re-enroll students who have “stopped out” and support them until graduation, through our technology-enabled service. To date, we have re-enrolled over 7,500 students and recaptured over $18 million in tuition for our university partners.

The Role

ReUp Education is seeking a skilled Digital Marketing Manager to run our acquisition and engagement efforts to drive student and university growth. By helping us execute, iterate, and innovate on our outreach strategies across channels, you’ll enable us to achieve our ambitious goal of re-enrolling and supporting millions of college students.

The Digital Marketing Manager will focus on creating student-facing materials that touch upon multiple aspects of a student’s return to higher ed, from re-enrollment to graduation. You will take advantage of user segmentation, combined with predictive analytics and automation, to create and disseminate content and messaging that resonates with current and prospective students. You will also work with our sales team to help drive university partner acquisition through a variety of demand generation tactics. Experimentation (e.g. A/B testing) will be critical as we seek to understand how to best reach and serve both potential partners and students alike, based on their unique needs.

This is an incredible opportunity to play a meaningful role in a growing early-stage startup as we tackle a huge problem that affects a largely underserved population. If you’re a natural self-starter interested in combining creativity with the power of data, marketing, and automation to transform people’s lives, come join us!

Responsibilities
  • Creating and delivering against marketing plans for new and existing university partners to hit key conversion and retention goals for each academic term
  • Managing student acquisition and engagement efforts across the student lifecycle (re-enrollment to graduation) via email and SMS channels
  • Leading development of content for campaigns in collaboration with Success Coaches
  • Designing and executing multivariate tests to improve our results
  • Creating B2B demand generation campaigns across digital channels to attract new university partners
  • Managing an outreach calendar to communicate all key marketing activities
  • Collaborating with the Senior Marketing Manager and Head of Product to craft a vision for the marketing operation and deliver against growth & engagement KPIs
Requirements

Ideal Candidate

  • You have 2-5 years experience delivering results across the full growth stack -- from research, to experimentation, to acquisition, to activation, to retention
  • You embrace technology and are fluent with best-in-class consumer marketing platforms and processes that enable scale, e.g. Marketing Automation Systems, Analytics Platforms, Outreach Tools, etc. (Hubspot experience preferred)
  • You have collaborated to create effective content that resonates with users and drives key actions -- including email and SMS templates, messaging, landing pages, forms, social media, blog posts, and newsletters
  • You’ve run and learned from dozens of A/B tests to improve results over time
  • You have built and managed B2B demand generation programs to drive interest
  • You have a passion for education, and you’re comfortable in a fast-paced startup environment

Additional

  • You have experience with a breadth of marketing channels, mediums, and tactics (prior experience within higher ed marketing a plus)
  • You have integrated your marketing operations into CRMs such as Salesforce
  • You’re interested in the power of behavioral economics and SMS nudging
  • You have stellar communication skills and are able to collaborate with both in-person and remote colleagues -- across departments
  • Your work is grounded in statistics and marketing analytics, with the ability to seek out the right data to inform your decision making process
  • You are intellectually curious and excited about becoming an industry expert and applying the latest research to your work
  • You’ve leveraged user segmentation and personalized content to improve campaign performance
  • You have no problem balancing several projects and campaigns simultaneously
  • You have experience working remotely or within a distributed team environment (a plus but not required)
Location
  • Candidate is either based in the Bay Area and able to work out of our San Francisco office, or if based outside of the Bay Area, able to work remotely and make periodic trips to San Francisco.
Company Culture

ReUp employees share a passion for supporting students as they embark on finishing what they started. We believe in the power of human potential and feel that in our bones and our culture. We really mean it when we say we care about hiring people from diverse backgrounds and building an equitable company.

We strive to create a safe and supportive environment where trust, communication, creativity, and humility are valued as highly as technical skills. We believe shared ownership builds a more resilient company, and we tackle hard problems, together. If that sounds like your dream work environment, we look forward to hearing from you.

Benefits
  • Medical, dental, and vision insurance for employees; we pay 100% of the employee's premium and 50% of any dependents' premiums
  • Flexible time off and work from home policies
  • 401(k) plan
  • A diverse team that fosters a high level of collaboration despite being highly distributed
  • We will supply the tools you need to set your workspace up for success, including a Mac or PC laptop

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Role

Marketing

Experience Level

Mid Level

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