Digital Marketing Manager

Project Wayfinder - Berkeley, California or Remote - Full time

If you believe in leveraging digital tools to build a standout online presence for a quickly growing EdTech company, Project Wayfinder wants to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

We strongly encourage people from traditionally underrepresented populations in tech - such as women, People of Color, People with Disabilities, and LGBTQ+ people, etc - to apply!

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work directly with the outreach team, supporting teams (such as videographers and programmers), and vendors to launch campaigns on time and on budget.

RESPONSIBILITIES

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Proven working experience in digital marketing or related field
  • Background in design, copywriting or videography is a plus
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Keen eye for details, strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

We offer a competitive package that is based on location and experience. We also offer the following benefits:

  • Stock: Ownership in a fast-growing venture-backed company.
  • 401k: We care about your ability to save for your future.
  • Family Focus: Parental leave and flexibility for families.
  • Time Off: Flexible vacation policy to encourage people to get out and see the world.
  • Healthcare: Medical, dental, and vision policies.
  • Goodies: Whatever hardware and software you need to get the job done.
  • Team Fun: Regularly scheduled events, annual retreat, and celebrations.
  • Learning: Learning & Development Opportunities to grow your skills and career.
  • Great team: Working with fun, hard-working, kind people committed to making a difference!
  • Flexible culture: We are results-focused. We don’t work at the office every day.
  • ...And much more! Lost of other perks make this company an incredible place to work.

Apply for this job via Workable: https://apply.workable.com/project-wayfinder/j/820160485A/

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Role

Marketing

Experience Level

Mid Level

Project Wayfinder

Imagine if adolescent education was designed for all students to develop lives of meaning and purpose. We partner with educators to design innovative learning experiences that foster meaningful relationships and guide students to navigate their lives with purpose.

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