Digital Marketing Manager

Match Education - Boston, MA - Full time

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Match Export seeks to build our capacity to reach educators and education leaders across the country by hiring a Digital Marketing Manager with significant experience in using digital marketing tools for the purpose of online customer acquisition. The Digital Marketing Manager will be responsible for planning and executing Match Export’s digital marketing strategies and campaigns across all channels including social media (Facebook, Twitter, Pinterest), paid search and SEM, email marketing, SEO, and partnership development. Match seeks to reach more than 500,000 educators and education leaders over the next two years through our two websites Match Fishtank and Match Minis.The key measure of success in this role will be to increase the number of subscribers and users to these two websites.

We’re looking for an established digital marketer who can champion a data-driven approach to our marketing efforts while working with the team to continually innovate and test new customer acquisition strategies. As such, the Digital Marketing Manager will need to be adept at finding, reporting and analyzing key performance metrics in a variety of platforms including Google Analytics, AdWords, Facebook Ads Manager, Twitter Analytics and more.

In addition to digital marketing responsibilities the Digital Marketing Manager will also be responsible for engaging at least 50 educators and education leaders (customers and non-customers) per year in providing feedback on Match Export’s products and services and presenting and analyzing findings from feedback sessions. The Digital Marketing Manager will also work to build partnerships with education organizations to support our outreach efforts, build awareness of our products and if applicable, remarket our products to their audiences.

The ideal candidate has a demonstrated ability to work in a fast-paced and entrepreneurial environment, balancing both strategic planning and tactical responsibilities. We’re looking for a self-starter who can brainstorm an idea, figure out the best (and most efficient) way to implement, and jump in to help get it done.

Reporting Relationship

The Digital Marketing Manager will report to the Executive Director of Match Export and will join a team of 11 employees who play various roles on the Match Export team. Please note that the Digital Marketing Manager will need to be able to work independently as the only employee on the team with a designated role in marketing.

Detailed Job Responsibilities

Design, develop, launch, manage, measure and optimize digital marketing campaigns (social media, SEO, website, email, etc.).

Collect and report on metrics and performance analytics for website and digital marketing campaigns

Stay up-to-date with and implement online marketing best practices.

Analyze metrics in comparison to local and national benchmarks for best practices and educate team members on effective digital marketing trends.

Uphold brand guidelines and web-content standards.

Recruit teachers, curriculum directors and education leaders to participate in brief feedback sessions, conduct feedback sessions and analyze and report on findings.

Conduct outreach to and build relationships with potential partner organizations that can share and remarket Match Export products.Other related duties as assigned.

Education, Experience and Skills:

Bachelor’s Degree with at least 3-5 years of experience with content marketing, social media, Google Adwords, email marketing, and SEO

Basic skills in graphic design and Photoshop

Experience in HTML and publishing/editing web content

Solid understanding of web technologies, including knowledge analytics (Google Analytics, AdWords, Mail Chimp, Facebook Ad Manager, SEO tools, etc.)

Aptitude for and interest in developing new marketing campaigns and opportunities for customer engagement

Understanding of brand consistency across a variety of media channels

Excellent attention to detail, accuracy, organization and time management skills

Strong analytical skills and ability to use data to make recommendations and drive decision-making

Ability to work both independently and collaboratively as part of a team in a fast-paced entrepreneurial environment

Excellent communication and interpersonal skills

HOW TO APPLY

Please submit a resume and thoughtful cover letter addressing both the job skills and why you want to bring your Digital Marketing skills to a mission driven organization.

Send application to: claire.kaplan@matcheducation.org

The Match Foundation, Inc., The Charles Sposato Graduate School of Education, Inc., and Match Charter Public School prohibit discrimination on the basis of race, color, sex, gender identity, sexual orientation, age, national origin, physical or mental disability, religion, veteran status, and any other class of individuals protected from discrimination under state or federal law in any aspect of the access to, admission, or treatment of students in its programs and activities, or in employment and application for employment.

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Role

Marketing

Experience Level

Mid Level

Match Education

Match Education (www.matcheducation.org) is the shared brand name of Match Charter Public School, The Match School Foundation, Inc., and The Sposato Graduate School of Education®. Match Education is an engine of discovery and applied innovation in education. We operate a high-performing K-12 public charter school in Boston and a graduate school of education that trains teachers to work in high-need schools. Out of this applied work, we refine, validate empirically, and eventually disseminate new ideas and practices on core questions in education reform.

Match Export is a division of Match Education that focuses on sharing best practices and lessons learned. Match Export seeks to scale Match’s impact by broadly sharing our knowledge base with educators and policymakers across the country through innovative, engaging, interactive products. Our current products include:

  • Match Minis (www.matchminis.org) are bite-sized, entertaining 3-to-5 minute animated videos that share what we have learned about teaching and teacher training.
  • Match Fishtank (www.matchfishtank.org) is our effort to share ­­the curriculum materials we use in our schools —for free—with other teachers and instructional leaders. Over time we will put all of Match’s curriculum materials for math and ELA from Kindergarten to 12th grade on-line for public access.
  • Match Workshops (www.matchexport.org/workshops) are designed for teachers, instructional coaches and school leaders to build new skills, acquire helpful tools and resources, and learn about key practices we have refined through our work running high-performing schools and training effective teachers. Match workshops are currently offered as either 1-2 day workshops or a series of one-day workshops in Boston but will grow to also include online learning opportunities. 

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