Digital Marketing Manager

DreamBox Learning - Bellevue, Washington - Full time

What You'll be Doing:

  • Build, execute, analyze, and optimize email drip prospecting and nurturing campaigns through our marketing automation platform (Marketo)
  • Manage every aspect of our digital marketing mix including PPC, retargeting, social, emails, landing pages, and forms
  • Monitor lead flow and performance including cost per engagement, leads, and opportunities with an eye toward generating high-quality leads that build the sales pipeline
  • Discover trends and recommend optimizations to improve marketing campaign performance and budget allocations
  • Manage the customer and prospect database and offer insights on segmentation that drives results
  • Manage agencies and vendors as needed

Qualifications:

  • BA/BS Degree
  • 3+ years of B2B marketing experience
  • Hands-on experience with the following types of digital marketing tools: Marketing Automation/Email Marketing (e.g. Marketo or equivalent), CRM (e.g. Salesforce), Social Media Platforms, Paid Search/Social, Web Analytics
  • Proven track record of developing/articulating a strategy and executing marketing programs that drive pipeline and revenue
  • Experience managing paid media and digital advertising budgets
  • Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
  • Knowledge of HTML, CSS or other Web coding languages a plus

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Role

Marketing

Experience Level

Mid Level

DreamBox Learning

Join like-minded people who share your vision at DreamBox Learning, the only K-8 digital math program powered by students, built by and for educators, and independently proven to positively impact student achievement.

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