Digital Marketing Director

Open Assessment Technologies S.A. - San Francisco, CA - Full time

Open Assessment Technologies S.A. - San Francisco, CA - Full time

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We are looking for an ambitious EdTech Marketer with a proven track record of increasing revenue through lead generation, nurturing and conversion in an open source world.

The TAO Community Edition has been downloaded by users in over 170 countries, making TAO the world’s leading open source assessment platform. To our commercial users we offer TAO Cloud™, an enterprise-class SaaS platform that reliably delivers millions of innovate assessments the world over.

Authority:

Being responsible for the company’s global Marketing and Demand Nurturing strategies, the successful candidate will join OAT’s leadership team and have full authority over marketing strategy and budgets.

Responsibilities:

  • Develop and execute comprehensive marketing strategies aimed at increasing TAO’s brand recognition and product adoption rate.
  • Lead the development of the company’s Web site as a strategic revenue-generating tool.
  • Grow the marketing team in support of the company’s revenue acceleration.
  • Articulate and execute the company’s communications strategy to promote brand recognition and to drive traffic to our website, blogs and Open Source community forums.
  • Develop media and analyst relationships with the goal to establish OAT as a respected voice in digital assessment and next-generation digital learning environments.
  • Create new marketing strategies, define key messages.
  • Measure and report the effectiveness of all marketing programs.
  • Drive quarterly and annual marketing plan and budget process.

Qualifications:

  • Have a solid understanding of how to sell to the education market, with 10-15 years of experience in online software marketing, demand generation and conversion strategies.
  • Initiative, vision, enthusiasm and demonstrated ability to lead an ambitious and creative marketing team.
  • Self-motivated, resourceful, quality-minded, and organized with high degree of energy and drive. Enjoy working in a fast-paced, goal-driven environment, while handling many tasks simultaneously. 
  • Ability to think strategically and outside the box.
  • Digital literacy in CMS, CRM and marketing automation systems.
  • Fluency in written and spoken English is a must; fluency in French, Spanish or German is a plus.
  • Bachelor or Masters degree in marketing, education or related field.
  • Must be willing to travel.

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Role

Marketing

Experience Level

Senior Level

Open Assessment Technologies S.A.

Redefining Digital Assessment: Open Source, Open Standards, Open Possibilities. TAO, from Open Assessment Technologies, is the leading assessment solution for education and career advancement. Learn more at taotesting.com.

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