Digital Marketing Associate

New Classrooms - New York, NY - Full time

New Classrooms - New York, NY - Full time

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About the Role

The Digital Marketing Associate is a key member of the New Classrooms marketing team. Our charter is to inform, influence and engage a broad audience of K-12 leaders, practitioners and leaders as well as philanthropists and innovators all who are working toward a better, more impactful model of learning. This role reports directly to the VP of Marketing and Communications and works closely with our Deputy Director of Content Marketing. The Digital Marketing Associate will bring a new level of sophistication and results to sharing content via our website, social and email channels.

About You

You are:

  • A savvy digital marketer who has run successful social and email campaigns
  • Always learning and keeping up-to-date on best practices
  • A detailed, thorough planner
  • Passionate about great design and flawless execution
  • Always thinking about key audiences and how they engage with content and what inspires/compels them to take action
  • A collaborator who enjoys working with a team to solve problems and win together
  • Creative and willing to try out new approaches

What you Would Do

  • Develop a website traffic plan and create goals and benchmarks to meet it
  • Optimize website and social media channels for SEO as well as usability
  • Leverage website, email and social channels to market New Classrooms content
  • Setup and deploy email campaigns
  • Web production on our Wordpress site
  • Analyze key metrics for website traffic, email campaigns and social media engagement
  • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
  • Support marketing team with other related tasks and projects as necessary
  • Communicate with Vice President about marketing goals and results

What We are Looking For

  • Bachelor’s Degree in Marketing or related field required
  • 3+ years’ experience in B2B digital marketing
  • Excellent grasp of social media and website metrics and best practices
  • Demonstrable experience with email marketing, lead generation and SEO
  • Strong HTML skills required
  • Experience with SalesForce, Pardot and Wordpress preferred
  • Experience with the K-12 market preferred but not required
  • Basic design skills a plus

Application Information

To Apply

Please submit both your cover letter and resume via our online application system. Incomplete applications will not be considered.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.

Work Authorization

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

About New Classrooms

New Classrooms is a nonprofit organization that leverages classroom design, teacher talent, and technology to enable personalized learning for thousands of students in 37 pioneering schools in 12 states. New Classrooms' first-of-its-kind technology draws from thousands of high quality lessons to create a customized and dynamic curriculum for each student each day. Our flagship instructional model, Teach to One, integrates large group, small group, and individual instruction in ways that enable students to not just learn skills but apply them in real world contexts.

Teach to One grew out of a New York City pilot program called School of One, which TIME magazine named one of the best inventions of 2009. Visitwww.newclassrooms.org to learn more about our efforts to unleash a wave of innovation in K-12 education that will dramatically improve outcomes for all students.

We are a passion-led, mission-driven organization. Our team includes a dynamic mix of education policy experts, passionate academics, technology junkies, and business entrepreneurs. We all share a strong belief in every child and a deep-seated interest in improving our schools, solving problems in innovative ways, and getting things done in a fast-paced and highly collaborative work environment.

Working at New Classrooms

We are a passion-led, mission-driven organization – one that continually looks to match our team members with roles that fit their strengths and interests. We look to bring on new team members who share a deep-seated interest in improving our nation’s schools, solving problems in innovative ways, getting things done in a fast-paced and highly collaborative work environment, and growing professionally. 

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Role

Marketing

Experience Level

Entry Level

New Classrooms

New Classrooms is a nonprofit organization that leverages classroom design, teacher talent, and technology to enable personalized learning for thousands of students in 37 pioneering schools in 12 states.

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