WHO WE ARE SEEKING:
If you’re an enthusiastic digital marketer who wants to use your skills to drive positive change in the world, being the next Digital Marketing Specialist at ISTE + ASCD might just be your dream job. We’re looking for a team member who can use their passion and marketing chops to share our story to entice like-minded educators from around the globe to join us.
The ideal candidate is a confident self-starter who enjoys juggling multiple projects at once, working alongside players from national education organizations and collaborating with a tight-knit, hard-working team. They love to use their skills in web design, UX, content management, database optimization, analytics and reporting, and testing (again and again) to improve results and, by extension, building a better education system for students. We’re not a fan of cliches, but if we were, our favorite would be “work hard, play hard” — because we get the job done and have a lot of fun doing it.
WHAT YOU WILL DO:
ESSENTIAL RESPONSIBILITIES:
Web Design and Content Management
- Create and maintain high-performance, mobile responsive, customer-facing webpages for the organization using Drupal, Hubspot and other tools.
- Collaborate with marketing team members, internal stakeholders and the design team to manage new and existing site content, style and appearance.
Email Marketing
- Design and create HTML emails for all outgoing email communications, which includes building email templates and optimizing email messages and layouts.
- Implement tracking, and sending and reporting results.
List Optimization
- Take the lead on managing database contacts.
- Responsible for list retention, engagement monitoring, nurturing leads and ensuring an effective communication flow with our members and prospects.
Tracking and Reporting
- Utilize Google Analytics, and other reporting software to provide regular reporting of online marketing performance and patterns in user activity.
- Provide regular tracking and insights on digital campaigns, including email metrics.
- Develop customized dashboards and reports.
- Leverage internal data and market trends to make performance-based recommendations for implementation improvements.
- Communicate channel performance to the broader marketing team, stakeholders and leadership.
Contractor Management
- Hire, onboard and manage contractors to support web and other digital marketing work.
WHAT MATTERS TO US:
- A bachelor’s degree, preferably in marketing, communications, business, advertising or a related field
- 2+ years of experience in digital marketing-focused positions
- Demonstrated success developing web pages and email campaigns
- Solid knowledge of campaign reporting and analysis
- Hubspot or a comparable email marketing automation/workflow management tools
- Salesforce.com or other CRM
- Asana or comparable project management software
- Drupal or a similar content management system
- Adobe Creative Cloud, Canva, Infogram or similar tools
- G Suite/ Microsoft tools
- HTML/CSS & SEO
- As a plus, Adobe Creative Cloud, Canva, Infogram and/or video creation tools
