Demand Generation Manager

Six Red Marbles, Inc. - Remote - Full time

POSITION OVERVIEW:

Join us and make our small but mighty marketing team a little bigger and a lot mightier.

We’re looking for a true team player who wants to make an impact and help grow SRM. The Demand Generation Manager, in collaboration with and supported by the team, will be responsible for all lead generation activities, from developing the overall strategy to planning, implementing, executing, and analyzing across all campaigns and initiatives.

The team at Six Red is lean, so we’re looking for someone who comes with great ideas and wants to roll up their sleeves and get stuff done!

What You’ll Do

  • Use market trends, customer data, and business insights to design and build a multichannel lead generation strategy that produces qualified leads and drives sales.
  • Work closely with the sales team to develop and lead overall demand generation planning efforts, including the overall strategy and implementation across channels.
  • Collaborate with the marketing team on the development of the annual marketing and content calendars; write content as needed.
  • Develop, implement, and manage marketing programs to support lead generation. Focus areas include email marketing, webinars, conferences, and account-based marketing.
    • Create an account-based marketing plan for key accounts, including defining targets, crafting messages, and coordinating with the sales team to ensure effective deployment.
    • Build a multitouch marketing plan that will advance existing opportunities for the sales team within specific targeted accounts.
    • Plan and execute a monthly webinar series, including development of topics, recruitment of speakers and attendees, and reporting on key metrics.
    • Assist with management and implementation of newsletter and other email campaigns as needed. Manage segmentation, list building, content generation, development, etc. Monitor, measure, and analyze key performance metrics.
    • Recommend new and innovative campaigns, strategies, tactics, and technologies.
  • Measure and analyze campaign performance, optimizing the approach for performance and budget.

What You Bring

  • 7+ years related experience in marketing. 5+ years of demand generation campaign experience.
  • Must have K–12, higher ed, or edtech experience. Proven work experience designing, developing, implementing, and managing lead generation strategies and campaigns.
  • A strong understanding of ABM, lead generation, segmentation, and CRM.
  • Proven experience writing copy and developing interesting content.
  • Works well with others in a fast-paced, virtual environment while managing multiple projects and deadlines simultaneously.
  • Excellent written and verbal communication, interpersonal, and organizational skills.
  • Great organization and follow-up, able to manage deadlines and team commitments, strong analytical and problem-solving skills.

Why Six Red Marbles?

Do you believe learning matters? Well, we do, too.

In fact, our entire business is built around the idea that we are all always learning and therefore always students. We believe everyone deserves the most engaging and innovative learning experiences available, and our employees are the secret to our success.

At Six Red Marbles, our mission is to create innovative learning experiences to teach, inspire, and prepare generations of lifelong learners. We are:

  • Makers of Experiences: We are creative problem solvers. We take a learner-centric approach to designing high-quality custom learning experiences.
  • Advocates for Empowerment: We are a team. We embrace and respect our differences, strive to create a diverse, equitable, and inclusive environment, and look out for our teammates.
  • Responsible Partners: We strive to do the right thing. We build trust through honest, transparent, and caring interactions that grow into meaningful and long-lasting relationships.
  • Bold Innovators: We take calculated risks. We believe in creating a safe space where people are encouraged to be creative, try new things, think big, and take action.
  • Learners Always: We are Always a Student. We are passionate about learning and seek to continuously improve.
  • Experts: We are world-class. We have high standards because we know our work ends up in the hands of learners.
  • Service-Driven: We encourage collaborative and fun interactions with each other and our clients. We aim for clients and employees to feel appreciated and proud of the work they do.

About Six Red Marbles

Six Red Marbles delivers high-quality educational programs at scale and has decades of experience developing custom materials and assessments that can align with any educational standard. We have developed thousands of interactive learning programs for schools, publishers, universities, and more with the support of our global network of subject matter experts. Six Red Marbles has offices in Austin, TX; Boston, MA; Delhi, India; and Chennai, India.

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Role

Marketing

Experience Level

Mid Level

Six Red Marbles, Inc.

Six Red Marbles delivers high-quality educational programs at scale and has decades of experience developing custom materials and assessments that can align with any educational standard.
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