Demand Generation Marketing Manager

SchoolMint - San Francisco, CA - Full time

SchoolMint - San Francisco, CA - Full time


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Company Description

SchoolMint provides a cloud-based student enrollment and school choice platform for close to 4,000 PreK-12 independent, charter, and district schools nationwide. Our team consists of folks who have trained at MIT, Harvard, USC, UC Berkeley, and Stanford and have previously worked at The Climate Corporation, Edmodo, Apple, Pearson, and Teach For America. Headquartered in San Francisco, SchoolMint is well funded by reputable venture capital firms such as Runa Capital, New Schools Venture Fund, Reach Capital, Kapor Capital, Crosslink Capital, and Imagine K12 as well as some amazing angel investors pioneering the technology and education world.

At SchoolMint, we work hard to build and maintain a diverse and inclusive culture and work environment. We welcome all and value every individuality because we know how advantageous diversity is to our employees, our product, and our communities.

SchoolMint is proud to be an equal opportunity employer and workplace. We are committed to equal employment opportunity regardless of race, ethnicity, color, ancestry, religion, gender identity or expression, sexual orientation, national origin, age, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Job Description

We are seeking a highly results-oriented, collaborative, creative, and analytical Demand Generation Marketing Manager to join SchoolMint’s Marketing Team in our San Francisco office. The Demand Generation Marketing Manager will be responsible for driving growth through online acquisition marketing and content development. The DGM will build and maintain successful demand generation programs that drive qualified leads into and through our marketing funnel.

This position reports to the Chief Marketing Officer and represents a tremendous opportunity to further develop and scale our demand gen engine - with an emphasis on paid media, content marketing, SEO, website management, and marketing analytics. This is a fantastic opportunity for someone with a few years of marketing experience under his or her belt who wants to move into a position of deeper scope. Passion for growth and measurement, lead generation, the education market, and our customer base is key as is a strong sense of teamwork, results orientation, analytic orientation, and a sense of fun!

Job Responsibilities

  • Launch, test, and optimize online marketing campaigns and growth strategies; Develop a high growth, revenue producing online lead generation and customer acquisition strategy.
  • Develop and manage paid digital marketing budget, campaign priorities and investments, and campaign pacing.
  • Lead all SEM efforts, including SEO and PPC - AdWords, Display, Paid Social, Retargeting. Plan, deploy and optimize SEM programs to achieve growth targets - campaign and ad development, landing page optimization, testing, and analysis.
  • Partner with marketing team on website management - refinements, editing and posting, ongoing performance monitoring and recommendations. Take leadership role in ensuring that inbound traffic can be converted into leads through an efficient and streamlined online experience.
  • Produce/manage the production of marketing content (videos, ads, landing pages, blogs, other ) to support demand gen campaigns and to broaden the distribution of SchoolMint content to generate leads/traffic.
  • Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success. Ensure lead volume and quality is where it needs to be.
  • Consistently test and enhance demand gen activities through measurement and optimization. Define KPIs and develop dashboards for daily/weekly/monthly program monitoring, tracking and reporting on progress relative to ROI and pipeline generation, and revenue attribution, campaign investments.



  • Our core values resonate with you:
  • 2-3 years of experience executing and optimizing online B2B campaigns with proven ability to increase ROI through web and content marketing, SEO, SEM, paid social/other PPC demand sourcing.
  • Comfortable working with marketing automation tools (e.g. Pardot, Marketo, Hubspot, etc.), online ad managers (AdRoll, Ads Manager, Twitter Ads, LinkedIn ),, and marketing analytics systems.
  • Track-record of delivering qualified traffic for acquisition and conversion - demand creation, lead nurturing, and pipeline acceleration.
  • Demonstrated ability to conceive and develop relevant and compelling content (videos, infographics, collateral, landing pages, blogs) to support lead gen campaigns
  • Highly analytic and metrics-driven; Strong analytical skills and adept at quantitative analysis in Excel and marketing analytic platforms.
  • Excellent writer and communicator (in both the written and verbal form); Clear and compelling communication skills.
  • Thrives in a fast-paced team environment and is adaptable to changing market and organizational requirements.
  • High degree of ownership, organization, and results-orientation - self-starter and a motivated individual who likes to own and optimize programs from start to finish.
  • Passion for marketing, technology, the K-12 education market, the customer experience, and growing a business.
  • Thrives in a team environment, has a positive attitude, an energetic personality, and the personal drive to learn and grow.
  • BA/BS DegreeAdditional Information

Additional Information


  • Generous Stock Options
  • Educational Assistance Program
  • Commuter Benefits Program
  • Competitive PTO & Paid Holidays
  • Medical, Dental, Vision Benefits
  • Catered lunch in office
  • Stocked kitchen and beverages provided
  • Office near Market and 2nd, easily accessible to public transportation
  • Casual work environment with people who also know how to have fun!

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Experience Level

Mid Level


SchoolMint provides a cloud-based student enrollment and school choice platform for close to 4,000 PreK-12 independent, charter, and district schools nationwide. 

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