Head of Sales

Informed K12 (formerly Chalk Schools) - San Francisco, CA - Full time

Informed K12 (formerly Chalk Schools) - San Francisco, CA - Full time

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As Head of Sales, you will build and lead a team that helps K-12 schools and districts accomplish what they never thought possible. You will work closely with our founders on driving go-to-market strategy and continuing our quarter on quarter growth. Given our unique product and value proposition, we have an incredible opportunity to build a great SaaS business in education and are already breaking the traditional K12 sales mold. We have successfully gained a strong base of loyal customers and are increasing our value and impact to them every day.

Buyers in the K12 space work very collaboratively and businesses thrive and die by word of mouth. We need a customer-focused, consultative sales executive who has the ambition and passion to build a company from the ground up. This role requires a strategic thinker and doer - someone who knows the SaaS world and will strive to deeply understand the needs of our market and our buyers.


  • Drive, iterate, and execute our go-to-market plan to achieve revenue targets and expand our customer base.
  • Own our sales processes from lead gen to close to upsell.
  • Create disciplined, repeatable processes so we can accurately forecast and meet our goals, including refining our sales team structure, sales model, sales training and sales collateral materials.
  • Hire, manage and coach both the SDR team and account executive team to drive both performance and accountability.
  • Work closely with marketing to refine and manage our ideal customer profile, market segmentation and targeted messaging. Partner with our customers to deeply understand the K12 landscape.
  • Lead from the front. You will start as a player-coach so it is important you demonstrate to the team you are the best salesperson in the room.
  • Travel onsite to customer engagements. Get involved in every aspect of the deal from lead to relationship building to executive presentations and close.
  • Requirements
  • At least 4 - 5 years of sales experience outperforming quota in a sales environment, preferably at K12 or SaaS startups or mid-sized companies
  • A background in vertical/account-based SaaS / software sales, ideally in the K12 space. Solid understanding of running a SaaS sales model.
  • Prefer 1 - 2 years of experience successfully leading/running a sales organization or sales team(s)
  • Deep understanding of quota and territory assignments and compensation plans.
  • Strong team player; demonstrated ability to partner with product, marketing, finance, and other cross functional departments.
  • Leads from the front. Proven ability to attract talent and successfully build, scale and manage team(s)
  • Stellar communicator, able to write, present and influence all levels of the organization, including executive and C-level
  • Proven ability to drive the sales process from plan to close. Ability to articulate the distinct aspects of our offering and position us against competitors.
  • Proven ability to build and implement process, coach & develop talent, and continuously drive KPIs
  • Excellent listening, negotiation and presentation skills. You are a great communicator, self-aware, transparent, collaborative, and open to feedback.
  • Adaptability - you understand that change is constant, and you embrace it. You are agile and resilient. You move quickly and encourage continued improvement.
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    Experience Level

    Senior Level

    Informed K12 (formerly Chalk Schools)

    Informed K12 is on a mission to improve school district performance through operational excellence. Our platform allows districts to cut waste, build more organizational capacity, and make better decisions.

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