Customer Marketing Manager

Flocabulary - NY - Full time


Flocabulary, a rapidly growing edtech company that uses music and technology to drive student engagement, is looking for a Customer Marketing Manager to embed in our Customer Success organization to drive improved usage of our application in schools. The ultimate goal of the Customer Marketer will be to optimize and improve customer renewal rates.

Who You Are:

You are a highly analytical marketer who has demonstrated success optimizing conversion rates utilizing multiple channels, including automated email nurturing, newsletters, and in-app messaging. You’re self-driven, always questioning, and biased toward iteration and experimentation. You have an excellent eye for detail and the organizational skills to manage complex projects. You’re an excellent writer with some experience copy editing email campaigns. You want to make meaningful contributions to an organization committed to making students’ and teachers’ lives better.

Position Overview:

In collaboration with and reporting to our Director of Customer Success, the Customer Marketing Manager (CMM) will own our marketing channels to our existing user base. These include email nurturing utilizing automation with customer success software, segmented newsletters, webinars, and in-app messaging. Key KPIs include product usage, account health, referrals, and logo renewal rate. The CMM will relentlessly focus on understanding what makes our customers engage successfully with our product, running experiments and utilizing A/B testing to ground our communication strategies in data. In addition to Customer Success, the CMM will interface regularly with the Product, Engineering, Sales, and Marketing organizations.

Responsibilities:

  • Own and optimize the usage/renewal/referral stage of Flocabulary’s funnel and develop strategies to drive consistent and high quality usage of our product by teachers in the classroom.
  • Identify which key marketing tactics correlate best with product usage by designing and carrying out tests and analyses.
  • Utilize Gainsight, our Customer Success automation software, to deliver and optimize email nurturing campaigns, focusing on drivers of open rates and click throughs.
  • Identify gaps and opportunities in our communications with our customers.
  • Partner closely with our Sales Ops Manager to optimize organization of contacts in Salesforce in order to drive more targeted and segmented campaigns to our customers.
  • Partner closely with Product Marketing to organize thematic campaigns and related copy to educate our users about new features and optimal in-classroom use cases.
  • Build and maintain relationships with internal business partners (Product, Engineering, Content, Sales, Customer Success) and work effectively in a heavily cross functional, fast-paced environment.
  • Travel as needed for focus groups, conferences, events, and school visits to inform strategy.

Requirements:

  • 2-3 years of relevant quantitative marketing experience preferably in ed tech or a SaaS company
  • Strong data analysis skills, including facility in a variety of analytics tools (e.g., Excel, SQL)
  • Experience and fluency with Salesforce.com and Gainsight strongly preferred
  • Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
  • Passion for education and the needs of diverse K12 learners
  • Outstanding team player with proven leadership skills
  • Undergraduate degree required

Apply Now

Experience Level

3 or more years

Flocabulary

Why Flocab?

  • We love what we do and have fun doing it
  • We offer full-time employees medical/vision/dental, as well as a 401k
  • We offer generous vacation and family leave policies
  • We work in DUMBO with views of the water, bridges and skyline

This is a full-time position located in Brooklyn, NY. Pay is competitive and commensurate with experience.

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