Customer Marketing Manager

DreamBox Learning - Bellevue, Washington - Full time

About Us:

At DreamBox, we believe all children can excel at learning, no matter where they start, where they live, or who they are. Along with district administrators, teachers, principals, and parents, we are dedicated to helping children realize their potential. Yet every child must be challenged, encouraged, and engaged in an individual way.That’s why we developed our revolutionary Intelligent Adaptive Learning™ technology, and combined it with a rigorous curriculum and an engaging game-like environment, to change the learning paradigm. If you are interested in learning more, take a look at this recent efficacy article published by Business Wire.

About the Role:

DreamBox Learning is looking for forward-thinking, creative, and strategic Customer Marketing Manager, reporting directly to the Director of Product Marketing. The Customer Marketing Manager will be responsible for ensuring our customer base is engaged, knowledgeable, and excited to be using DreamBox. The ideal candidate will be a collaborative marketing pioneer, excited about helping our customers improve education for math students everywhere, and is driven to share that excitement with our customers. This role requires a strong balance creativity and refined execution, so we are looking for a candidate who is looking to ideate, experiment, explore new tactics, and continually improve our ability to reach and inspire and educate our customers get the most impact out of DreamBox in ways that are measurable and efficient. As someone focused on outgoing content and messaging, the person who will do best in this role will develop and have a deep understanding of our customers and an ability to empathize, motivate, and build human bridges.

Rigorous research shows that the more students and teachers use DreamBox, the higher their math achievement. As a result, the work done for this role will have the real-world impact of improving education and opportunities for millions of students, and that’s pretty awesome.

What You'll Be Doing:

  • Working with Client Experience & Success, Product Management, and Sales to build rapport with customers to help drive NPS, renewals, expansions, and quality product usage.
  • Definition and fulfillment of customer marketing programs designed to engage current customer base, help with nurturing and onboarding, and promote best practices with the goal of maximizing NPS and customer satisfaction.
  • Lead and manage customer engagement and communication programs, such as in-person and virtual events, Lunch and Learns, user conferences and groups, onboarding and ongoing nurture campaigns.
  • Responsible for monitoring customer engagement to identify advocates and preemptively address any issues impacting customer engagement.
  • Support and contribute to the ongoing work to improve persona and targeting accuracy and granularity by being the marketing SME with regards to the customer experience.
  • Evolve the Voice of Customer and advocacy programs to help grow our network of users who are excited to tell their DreamBox Stories publicly.
  • Co-lead the creation of a new customer-facing newsletter program and manage its ongoing production and content calendar.
  • Prepare and distribute internal monthly reports on customer engagement, key themes, and new Voice of Customer work.
  • Participate in and contribute to competitive research, with specific focus on the customers’ perspective.

About You:

  • Passionate about understanding customers and providing them with great experiences
  • Minimum 5 years of experience in Customer Marketing or a similar role/discipline with a good understanding of the B2B SaaS and/or Education markets.
  • Action-oriented, creative, and innovative – We’re a nimble company and that means we can be creative and experiment while having fun and providing for our customers.
  • Solid analytical foundation: a data-driven approach to this work is expected and helps enable innovation and creativity.
  • Strong communication, writing, and storytelling skills joined with a positive outlook and disposition.
  • A curator of deep relationships within the company and with our customers.
  • Technical knowledge of digital marketing tools and channels such as Salesforce, Office, Marketo, and other similar skills are required to do best in this role.
  • Experience managing or leveraging online communities for customer advocacy.
  • BA/BS Degree in Marketing, Psychology, Business, or similar is preferred.
  • Prior education or EdTech experience is a major plus, but not required. 

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Role

Marketing

Experience Level

Mid Level

DreamBox Learning

At DreamBox, we believe all children can excel at learning, no matter where they start, where they live, or who they are.

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