Content Marketing Specialist

Lexia Learning - Remote - Full time

We are Lexia Learning, a Cambium Learning® Group company.

Lexia Learning, a Cambium Learning® Group company, is the structured literacy expert. For over 35 years, the company has focused solely on literacy, and today, provides a full spectrum of solutions for both students and teachers. With robust offerings for differentiated instruction, personalized learning, assessment, and professional learning, Lexia helps more learners read, write, and speak with confidence.

Voyager Sopris Learning®, a part of Lexia, is an education partner committed to unlocking the full potential of every teacher and every student.

We believe that the best way to meet and exceed standards in education is to address the underlying systems of teaching and learning, and to nurture those systems at their most fundamental levels. Our programs and services are based on research and classroom evidence, ensuring they are easy to implement, teacher friendly and effective. We offer a variety of digital and blended instructional tools, programs, and professional learning, all of which are designed to help every teacher deliver nothing short of the highest-quality instruction to every student.

Content Marketing Specialist

Job Overview:

We are looking for a strategic thinker with an audience-first mindset for the role of Content Marketing Manager. Candidates will be experts on applying persona information, pain points, and brand solutions to the development and execution of content including (but not limited to) blogs, emails, white papers, webinars, data sheets, and advertising.

Location: Remote, USA

Job Responsibilities:

  • Work along senior manager to provide direction and oversight of creative resources developing content for distribution through communications campaigns.
  • Attend content development kickoff meetings and communicate with Creatives and Project Managers.
  • Oversees and delegates the writing and editing and proofing of emails, editorials, blogs, video scripts, podcast scripts, webinars, and/or social media posts.
  • Provide input relating to market situations relevant to the brand. Coordinates with content production and marketing teams to identify target audiences. Researches and develops content topics and areas of interest.
  • Provides pre-publication review to ensure appropriate style and tone.
  • Writes new content for distribution throughout various communications channels.
  • Maintains consistent style and appropriate tone for audience needs and preferences.
  • Works alongside the creative team to execute design and media components as needed.
  • When requested, assists with hosting webinars.

Job Requirements:

  • Bachelor's degree in Marketing or related field
  • 5-7+ years of experience
  • Data-driven and highly analytical
  • Proficiency with Google Analytics
  • Proficiency with social media analytics
  • Time management skills
  • Excellent interpersonal skills
  • Excellent written and verbal communication

To learn more about our organization and the exciting work we do, visit www.voyagersopris.com and https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.

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Role

Marketing

Experience Level

Mid Level

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