Manager, Content Marketing

IXL Learning - San Mateo, CA - Full time

IXL Learning, a leading edtech company with products used by 8 million students worldwide, is looking for a Content Marketing Manager to lead a team that creates impactful marketing content to grow and engage our customer base of educators and parents.

You will manage our content marketing team and lead them in developing creative and compelling content to support brand awareness, customer engagement, and lead generation. You’ll play a key role in elevating and evolving our content and social media strategies.

The ideal candidate is creative, proactive, a strong communicator, organized, and passionate about IXL’s mission to impact education.

WHAT YOU'LL BE DOING

  • Own and execute the IXL content marketing strategy
  • Drive the creation of marketing content, from defining goals, to developing editorial calendars, to writing copy, to working cross-functionally on design and execution. You will write and edit materials including product messaging, web copy, print collateral, emails, blog posts, social media content, case studies, and more
  • Collaborate with key members of Marketing and Product to identify opportunities for new marketing initiatives
  • Own and implement our social media strategy and develop creative new ideas to use social channels to engage with our users and leverage customer advocates
  • Manage and mentor the content marketing team

WHAT WE'RE LOOKING FOR

    • BA/BS degree
    • 7-9 years of content or product marketing experience (preferably a combination of B2B and B2C), including experience with managing social media channels
    • Minimum of 1-2 years of managing, coaching, and motivating teams
    • Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count. You can switch easily from writing a messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
    • Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
    • You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
    • Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and have the ability to work cross-functionally

ABOUT IXL

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 400,000 teachers deliver personalized instruction, and empower over 8 million students to achieve new learning milestones every day.

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Role

Marketing

Experience Level

Senior Level

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