Content Marketing Manager

Boclips - Boston, Massachusetts or Remote - Full time

About the role

This role is for someone who is a storyteller at heart. You will be finding interesting ways to communicate with our customer audience of curriculum developers and educators all over the world.  This role will be responsible for creating and delivering a content plan that strikes a chord with this audience, increasing brand awareness and social media engagement. Here’s what you’ll do -

  • Content creation: to enable our digital strategy to reach our audience and generate the right leads for our sales team. You are adept at taking high level concepts and themes and synthesizing them into digestible, compelling written and visual content for video, slicks, infographics, blog posts and customer stories.
  • Content calendar: create and manage a company-wide content calendar across Linkedin, Twitter and Facebook to reach and build our audience and followers on these channels.
  • Manage end-to-end content delivery: setting up the automated scheduling via hubspot and ensuring the right content gets to the right prospect at the right time in the journey.
  • Evaluate the effectiveness of content assets to drive continuous improvement in short cycles.
  • Partner with the product team on the product roadmap and align content creation with new releases.

About You

  • You are a clear and simple communicator. You have the ability to simplify concepts and write or present them in a coherent, compelling way.
  • You have experience creating content for an audience that is passionate about education.
  • You have some tools at hand to create content including how to make videos, tutorials and infographics.
  • You are a great writer, you may have been a journalist in the past. This experience will help you to dig deep and uncover the real value for different customers and package it in a way that resonates.
  • Most importantly - you like to reach out to others to collaborate, you are kind even when you disagree, you are humble, open about your mistakes and love to learn new things.
   What We Offer
  • Base salary of $75,000-$85,000
  • 25 days PTO + 9 federal holidays + 7 days sick leave
  • Medical, dental and vision plans + 401K
  • Professional development budget and wellness budget ($2,000 per year)
  • 16 weeks paid parental leave
  • Remote role anywhere on the East Coast US

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Boclips

Boclips is an education technology startup from London. Our platform is making it easy for courseware creators and instructional designers to enrich the digital learning experiences of students with up to the minute video that brings learning to life, all curated for global curricula.
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