Content Marketing Associate

Magoosh - Berkeley, California - Full time

About the Job

Magoosh creates blogs and other free resources to help students learn about and prepare for gateway exams like the GRE, GMAT, LSAT, MCAT, TOEFL, IELTS, SAT, ACT, and Praxis. We are looking for a Content Marketing Associate to help improve conversion rates on our blogs and to grow their search presence by ensuring they are updated regularly with awesome content that follows current SEO strategies and best practices.

This is a full-time position based in our office in Berkeley, CA. You must be authorized to work in the US.

The salary range for this position is between $74,000 - $83,000 depending on level of expertise.

In this position, you will…

  • Work on projects to grow qualified traffic to our blogs and apply SEO strategies to improve rankings, click-through rate, and engagement.
  • Conduct keyword and student research and plan creative and shareable topics for blog content that is on-brand, consistent in style and quality, and optimized for our students’ experience.
  • Work closely with our remote blog team of writers, editors, and designers to keep existing blog content optimized and up-to-date.
  • Help with promotions efforts for key pieces of content including blog posts, books, videos and more.
  • Organize the creation and iteration of blog calls to action and potential landing pages with an eye on conversion.
  • Work closely with our 6-member content marketing team and the greater marketing team to ensure our blogs are aiding our strategic marketing needs.
  • Stay up-to-date on changes in SEO so that we can continually produce top-performing content in an ever-evolving search landscape.
  • Help out the marketing team in any areas needed (we’re a small startup, after all!)

You have many of the following…

  • At least one year of full-time marketing experience or 6-months+ SEO experience
  • Exceptional writing, editing, communication, and research skills
  • Experience coordinating many projects at once, with strong attention to detail
  • Experience interpreting, collecting, and analyzing data with good Excel/Google Sheets skills
  • Experience with WordPress, HTML, and CSS
  • Basic knowledge of SEO
  • A growth mindset and a curiosity to learn more about marketing, SEO, business, and the education sector
  • A passion for making a difference and leveling the education playing field

Extra credit if you…

  • Have written blog posts or managed a content calendar.
  • Have experience with test prep tutoring and/or college or grad school admissions coaching.
  • Have experience with Google Analytics and/or SEO analytics tools (such as STAT Keyword Analytics, MOZ, or Ahrefs).
  • Have experience with conversion optimization and A/B and split testing.

Note: Please feel free to apply, even if you don’t meet all the requirements for the position.

To learn more about our hiring process, check out our blog post. To learn more about our benefits and perks, check out our benefits and perks doc.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Role

Marketing

Experience Level

Mid Level

Magoosh

Our mission is simple: create products that give students everywhere access to enjoyable, affordable, and quality test prep.

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