Community Advocacy Marketing Manager (Remote)

About the Role:

The Community Advocacy Marketing Manager drives company evangelism for DreamBox team members and customers through programming and communications. They will play a key role in brand advocacy, customer engagement, and referral marketing.

Competitive candidates will have a passion for storytelling and will be at the forefront of finding ways to elevate awareness of the impact of DreamBox Learning through sharing the voices and experiences of educators and team members. A customer service and collaborative mindset, combined with an understanding of school district dynamics and K-12 education will be assets to this role.

The Community Advocacy Marketing Manager will be the expert on where DreamBox users and prospective customers gather online, and identify engagement opportunities & strategies. This role will work closely with marketing, customer, and sales team members leading cross-functional collaboration to identify success stories, organize customer competitions, advocacy programs, event giveaways/promotions, and organizational partnerships.

What You'll Be Doing:

• Define customer advocacy strategy and identify marketing activities within customer lifecycle to drive engagement and evangelism. This strategy will include how to activate our owned channels (social, web), paid channels, customer community development, and user competitions.
• Champion our branded store and define employee advocacy programming to inspire our employees to be our best storytellers at scale.
• Be our storyteller-in-chief - Identify key education spokespersons to be highlighted in thought leadership. Lead the collection of customer success stories, articles, online reviews, testimonials, and case studies for relatable peer examples in video and written formats.
• Lead the interview of customers and collect data to support the development of written content in collaboration with marketing editor(s). Moderate webinars featuring district leaders.
• Measure advocacy activities and evaluate success criteria.

About You:

• Bachelor’s degree in education, marketing, or similar field; Master’s degree a plus
• 7+ years of experience in marketing, customer success, media, or similar role required
• 3+ years of experience working with educators or working as an educator required
• A passion for building community, both online and in person. Social media community management experience a plus. Video creation a plus.
• Ability and aptitude to design and implement an effective marketing strategy
• Strong ability to effectively position and frame information.
• Strong ability to facilitate conversations and comfort being on camera to lead webinars with SMEs
• Capability to oversee, manage, and execute projects across marketing disciplines
• Legally authorized to work in the US

Location: Remote, must be located in the US

Compensation and Benefits:

Expected base salary range for this position is $69,630 – $96,680 USD annually based on several factors, including experience and geography. This position is also eligible for an annual incentive bonus or sales commission bonus, depending on the role, and benefits that are designed to support you & your family. If you are hired at DreamBox Learning, your final base salary compensation will be determined based on considerations such as geographic location, skills, responsibilities of the role, education, and/or relevant experience. In addition to those factors, we believe in the importance of pay equity and consider the compensation of our current team members as a part of evaluating and extending any final offer.

We are proud to offer employees and their families a comprehensive benefits package:

• Medical-Dental-Vision
• Health Care Dependent Care
• Short & Long Term Disability
• Life Insurance
• 401(k)
• FSA/HSA
• Paid Time Off - Front Loaded (4 weeks)
• Accrued Sick Time
• DreamBox "Hero Days" Volunteer Time
• Employee Assistance Program
• 9 Paid Holidays + Annual Winter Holiday Break (Typically the last week of December)

#BI-Remote #LI-Remote #LI-JW1

About Us:DreamBox Learning, the leading K-12 education technology provider, is radically transforming the way the world learns. As the only dual-discipline solution rated STRONG by Johns Hopkins’ EvidenceforESSA.org in both math and reading, DreamBox provides schools with high-quality adaptive learning solutions independently proven to accelerate student growth. Built by educators for educators, DreamBox empowers teachers and district administrators with robust data analytics and content-specific professional development solutions to complement instruction. DreamBox supports over 400,000 educators and approximately 6 million students in all 50 states, the District of Columbia, Puerto Rico, and throughout the United Kingdom, Australia, Canada, and Mexico. For more information, visit https://www.dreambox.com/.

At DreamBox, we believe diversity is an essential strength. That’s why we’re committed to providing an inclusive culture, an equitable work environment, and creating the most effective educational products that celebrate the diversity in students, families, communities, and the world. We know that talent exists everywhere, but opportunity does not. Therefore, we are a proud equal opportunity and affirmative action employer, but we don’t make these commitments simply because they’re required by law. We hold ourselves to a higher standard and make these commitments so that everyone at DreamBox can bring their full selves to our important mission. Our identities matter, and in order to create a more just, equitable world, we know it begins with DreamBox being an inclusive workplace that serves as a model for that change.