Clinical Marketing Specialist

Child Mind Institute - San Mateo, California - Full time

The Child Mind Institute seeks an entrepreneurial, results-driven Clinical Marketing Specialist to support efforts to attract patients to our San Mateo Clinical Center. The Clinical Outreach Specialist is responsible for achieving the goals of the clinical marketing plan through referral-generating activities and the use of marketing automation tools. Requires the ability to work occasional evening and weekend events.

Reporting to the Clinical Marketing Manager, this is an exempt, full-time position located in our San Mateo office.

The Child Mind Institute is proud to be named a Great Place to Work-Certified company! Our competitive compensation and benefits include medical insurance, 401(k) with match, flexible work schedules, paid parental leave, dependent care and discounted tickets and entertainment perks program.


  • Coordinate and implement promotion of the clinical practice and outreach through our CRM and marketing automation tools.
  • Collaborate with colleagues in the Marketing and Communications department to develop promotional materials, conference programs, participant handouts, and signage.
  • Assist in development and implementation of marketing plans for the clinical practice and specific clinical programs, including email and outreach campaigns.
  • Outreach to relevant schools and community organizations to introduce CMI and develop/ execute/ attend events such as clinician speaking engagements, parent and educator workshops, receptions, and professional development training.


  • BA/BS degree in communications, marketing, or related field.
  • 2+ years’ experience in sales and marketing with demonstrated creativity in referral generation and outreach initiatives.
  • Relevant experience planning, organizing, and marketing events.
  • Experience using a CRM such as Salesforce.
  • Experience using marketing automation tools such as Pardot.
  • Excellent organizational skills and attention to detail.
  • Strong written and verbal communication skills.
  • Ability to prioritize, multitask, and meet deadlines in a fast-paced environment.
  • Ability to take initiative, and work both independently and as part of a dynamic team.
  • Self-starter personality comfortable initiating meetings and conversation with new people.
  • Medical practice sales and marketing experience and/ or working in schools a strong plus.

Please upload your resume and cover letter during the application process. Applications without cover letters will not be considered.

The Child Mind Institute is an equal opportunity employer and does not discriminate in employment based on race, religion (including religious dress and grooming practices), color, sex/gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sex stereotype, gender identity/gender expression/transgender (including whether or not you are transitioning or have transitioned) and sexual orientation; national origin (including language use restrictions and possession of a driver's license issued to persons unable to prove their presence in the United States is authorized under federal law [Vehicle Code section 12801.9]); ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age (40 and over), sexual orientation, military or veteran status, or any other basis protected by federal, state or local law or ordinance or regulation.

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Experience Level

Mid Level

Child Mind Institute

The Child Mind Institute is dedicated to transforming the lives of children and families struggling with mental health and learning disorders by giving them the help they need to thrive..
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