B2B Marketing Associate Director, Kelly Education

Kelly - Remote - Full time

Together we change lives.

Kelly is a team of experts driven by our belief that the impact of the right person in the right job is limitless.

No matter where you are in your career journey you can apply your knowledge and passion to move people, organizations, and communities forward. You’ll have opportunities to grow your expertise and capabilities, both professionally and personally. As a team we celebrate inclusion, caring and collaboration. As a company we value your contribution, we work with integrity, and we always put people first – so your impact really will change lives.

About our B2B Marketing Associate Director role:

At Kelly Education, a division of Kelly, we believe the talented people who work in our schools are crucial to unlocking student potential. As the nation’s largest education workforce provider, we connect great people to great working schools, from substitute teaching and therapy roles to tutoring and school nurse positions.

To help us grow, we’re seeking a B2B Marketing Director to help us transform and execute our marketing strategy for decision-makers in the education space (superintendents, school boards, CHROs, and CFOs). The right candidate will develop strategy and drive the tactical execution of marketing campaigns designed to acquire and retain customers for our PreK-12 business. This is an individual contributor position, reporting to the VP of Marketing for Education.

We’re looking for someone who is passionate about education and who has a proven track record of capturing the attention of busy district leaders. You enjoy connecting with people and are passionate about brands that challenge the status quo. You believe in the dignity of work, the diversity of thought, and want to make a difference.

The B2B Marketing Associate Director for Kelly Education is accountable for:

  • Working very closely with senior leadership to develop strategic and tactical B2B marketing plans that support new client acquisition and existing client retention and expansion.
  • Launching bold and engaging marketing campaigns—leveraging events, social media, web/digital, email, video, SEO, referral marketing, account-based marketing, PR/communications, and more—to generate a pipeline of MQLs for the Kelly Education sales teams across all PreK-12 roles.
  • Developing strategic messaging and collateral to ensure sales and operations team members are equipped with the right resources to effectively sell Kelly Education products and services.
  • Working closely with Performance Marketing to validate which B2B programs (paid and organic) are performing well, justifying incremental investment or a change in strategy.
  • Using your understanding of marketing automation platforms to scale effective marketing and drive operational efficiencies.

Essential skills:

  • Strategic thinker and problem solver with a track record of developing and implementing actionable, integrated marketing plans with measurable results.
  • A digital native with an incredibly strong digital marketing acumen. Significant experience using marketing technologies to their fullest capacity.
  • Excellent communication skills—listening, writing, editing, verbal–with attention to detail as well as the ability to distill complex ideas and organize them into meaningful messages.
  • Significant experience with marketing automation platforms (HubSpot preferred) and CRMs (Salesforce or D365 preferred).
  • Ability to evaluate marketing performance/ROI and prior experience identifying opportunities and gaps in the marketing-to-sales funnel.
  • Strong relationship management and interpersonal skills; ability to work with and influence others both within marketing and throughout the organization.

Seeking a minimum of 7 years of marketing experience, with at least 3+ years of experience marketing directly to district-level leaders.

Compensation package and benefits applicable to the position – understanding that each person has unique professional and personal needs focused on your total well-being. 

Kelly is an equal opportunity employer committed to employing a diverse, equitable and inclusive workforce, including, but not limited to, race, gender, individuals with disabilities, protected veterans, sexual orientation, and gender identity. Equal Employment Opportunity is The Law.

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Experience Level

Mid Level


As the nation’s largest provider of education talent, Kelly Education supply and support the people who make learning happen. Every day, we help 10,000+ education partners address their recruiting, hiring, and workforce management needs.
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