Growth Marketing Manager, Paid Acquisition

Cluster - Culver City, California - Full time

About Us

Based in Los Angeles, Cluster is the first U.S. marketplace matching Industry 4.0 skills to jobs in aviation, aerospace, defense and automotive companies in Southern California. Founded by Wisconsin native and edtech veteran Kim Taylor, Cluster was inspired by her family’s history in advanced manufacturing and her background in online learning.

About the Role

You’ll be the first paid marketing hire. You’ll be hands-on launching every SEM and paid social channel of a 2-sided labor marketplace focused on the supply-side (talent).

Performance Objectives:

  • You’ll define the channel strategy for paid acquisition to grow the supply-side (talent) of our 2-sided marketplace to hit the company OKRs and drive marketplace liquidity
  • Use your deep expertise in performance marketing, SEM (Google Adwords, Bing Ads) and paid social (Facebook, Instagram, LinkedIn Ads) to set up campaigns from scratch and manage day-to-day bid optimizations as needed
  • Develop and optimize conversion of landing pages, blog content and gated content, such as webinars, guides and assessments
  • Use quantitative analysis and advanced excel and Google Analytics skills to understand and improve ROI and engagement
  • You’re able to identify, adapt and learn new channels as they become available and understand how to exceed industry benchmarks

Nice to Haves:

  • 2-sided marketplace experience
  • HR tech experience
  • Enrollment marketing experience
  • Early-stage startup experience

Bachelor’s degree in a quantitative field like Economics, Computer Science, Engineering, Math or Accounting

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Role

Marketing

Experience Level

Mid Level

Cluster

Based in Los Angeles, Cluster is the first U.S. marketplace matching Industry 4.0 skills to jobs in aviation, aerospace, defense and automotive companies. Cluster helps employers hire, train and retain engineers for Industry 4.0.

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