Associate Director - Product Marketing

Vista Higher Learning - Boston, Massachusetts - Full time

WHO ARE YOU? A hands-on, creative, detail oriented, and analytical Product Marketing game-changer who is equally passionate about managing thriving teams as you are about the Higher-education market and partnering with sales to elevate marketing strategies.

WHO ARE WE? We are passionate, lifelong learners, and innovators committed to the development culturally authentic language materials and changing the way languages are learned and taught in the classroom and beyond!

WHAT IS THE ROLE ABOUT? As our Associate Director of Product Marketing for our Higher-Ed business, you will work as a player-coach to build and lead a small team of product marketing enthusiasts as well as partner with stakeholders within sales, business operations and editorial to create, assess and refine impactful GoToMarket strategies and sales enablement tools. As a hands-on manager, you are comfortable pivoting between tactical outputs and complex strategic initiatives with an equal sense of enthusiasm and rigor. As an experienced marketing professional, you will organize team projects, drive strategies, manage spend, measure the success of initiatives, establish roadmaps, and ensure the delivery of initiatives that engage and delight customers.


  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) using Salesforce and Marketo reports/dashboards, Google Analytics, and social management tools (Sprout, Facebook Insights, etc.)
  • Manage the development of print and online assets from design through production
  • Create and manage company website and VHL Store messaging in partnership with internal stakeholders
  • Partner with Field Marketer to create and manage consistent internal messaging, create awareness, and information and to be the liaison between Editorial, Technology and Sales teams
  • Lead team in the creation, optimization and maintenance of sales tools for new editions and additional promotional materials to support new copyright products (videos, testimonials, case studies). Partner with stakeholders in sales on rep training to best leverage these tools
  • Organize, refine and optimize HE Marketing roadmap, ensuring alignment with sales and marketing strategy and that deliverables meet if not exceed expectations
  • Partner with VP Sales & Marketing on Sampling Guidelines, Ad hoc sampling campaigns, and related promotional collateral to build awareness and momentum during the fall term
  • Contribute to and manage other Marketing initiatives as necessary
  • Plan and manage all budgeting for HE Product Marketing as appropriate.


  • Bachelors degree required
  • 7+ years of experience in marketing or product marketing required
  • 1+ years of people management experience required
  • Strong knowledge and experience with print and digital product marketing required
  • Prior/ recent (within the last 5 years) and relevant experience in HE publishing or education-tech required
  • Campaign management experience required
  • Willingness to travel around 25% required


  • Advanced degree
  • Prior experience with marketo or similar tool
  • Prior experience and familiarity with the HE language learning market
  • Strong project management acumen
  • Prior experience managing a marketing budget (including forecasting and planning) highly desired

LOCATION = Hybrid/ Remote: This role is requires a hybrid of remote and in-office work time at our Boston, MA location. Candidates must either be local to the Boston, MA office or willing to commute/ travel to the Boston office as needed. This requirement must be met to be considered for the role

Qualified applicants must be eligible to work in the United States to be considered for this role. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.

OUR BENEFITS package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays.

This job posting and job descriptions are subject to change at any time.

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to:

Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.

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Experience Level

Mid Level

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