Adoption Strategy Marketing Manager

Curriculum Associates - Remote - Full time

The Adoption Strategy and Marketing Manager will support the adoption director on all math and ELA adoptions at the state level. This person will work closely with the adoption director on all campaigns from pre-work to planning and execution. The purpose of this role is to own the marketing specific portions of all adoption submissions and campaigns.

The Impact You'll Have:

  • Customize product front matter and create custom collateral to align to state specific standards/needs.
  • Create state specific sampling
  • Manage Demo Account Process/tracking for Adoptions
  • Complete district rubrics in adoption states
  • Partner with our design and production teams to create high quality marketing materials to fit a variety of channel needs, including but not limited to social media, online advertising, and sales representative distribution
  • Support internal training plans by planning for events, developing high-quality event materials, and delivering sales trainings as needed for Math/ELA campaigns in adoption and open territory states
  • Serve as the “go to” person for questions about our custom Math/ELA offerings and work with product teams to deliver timely responses to the field teams

Who We're Looking for:

  • Ability to project manage and execute on detailed project plans.
  • Ability to develop deep product and market knowledge.
  • Demonstrated effectiveness working cross-functionally and collaborating with a broad spectrum of stakeholders.
  • Extraordinary organizational, verbal, and written communication, and presentation skills.
  • BA/BS or equivalent experience
  • Experience in Math Education or a deep understanding of K-8 mathematics nationally and with respect to state specific standards

Not required, though we’d love to see:

  • 1-3 years in Marketing Support
  • Experience developing detailed marketing plans for the education industry, K-8 textbook adoption experience
  • Experience in ELA Education or a deep understanding of ELA K-8 standards

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!

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Customer Implementation / Customer Success

Experience Level

Mid Level

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