As part of a high performance team, the Content Developer manages in-house and out-of-house development of educational products to clarify, strengthen, and enhance their quality. Uses management skills to successfully manage complex projects or a large slate of products to ensure timely delivery and cost effectiveness. Broadly stated, the position involves (1) maximizing the potential of the product in content, quality, and marketability, (2) managing outside resources (3) project scheduling, content preparation, and quality assurance test plan, and (4) product enhancement and author/subject matter expert prospect strategies.
Maximizing Product Potential - In conjunction with the product development team, participates in refining the product premise, defining the target market, and determining the scope and nature of development work.
- Ensures both print and digital development follows accepted processes and standards, focused around the customer, for optimal product success in the market.
- Conducts market research to identify key customers, develops and utilizes a variety of market research tools (including online surveys, live and online focus groups, and written reviews), analyzes, interprets, and effectively communicates results to the product development team.
- Assists authors and subject matter experts in identifying teaching problems in the target course and in developing a viable and attractive product premise.
- Using financial principles, identifies potential areas for cost control, communicates information to authors and team, and keeps expenditures within budget.
- Recommends changes in organization of content to enhance clarity and focus.
- Through detailed evaluation of content in a variety of formats (including print, video, software, and Internet), and in close cooperation with authors and subject matter experts, strives to achieve content that is correct, clear, complete, current, legal and consistent.
- Recommends innovative and effective pedagogical features and content based on market research and feedback.
- Analyzes competing products. Interprets and communicates market information to the product development team.
- Assists technology developers in designing user interface and logical program flow.
- Keeps abreast of market changes by attending professional meetings and seminars, working with sales representatives, and reading professional journals
- Coordinates development of ancillary products (both print and digital) to assure consistency with core product.
- Determines need for outside resources to verify the accuracy of content in all format types.
- Conceptualize and develop plans for products, including business requirements, schedules, and budgets.
- Develop and manage key products to meet objectives for customer acceptance, scope, schedule, and budget.
Optimizing Product Potential - Project Marketability
- Participates in development of content, theme, and design of promotional materials.
- Provides information for, and participates in, presentation at conferences and sales conferences.
- Assists in reviewing competing products and preparing competitive analyses for use by sales force.
- Assists marketing managers and sales representatives in securing new business.
- Responds to customer feedback and inquiries.
- Evaluates quality and productivity of current authorship. Recommends revision strategies.
Managing Outside Resources to Maximize Product Content and Marketability
- Prepares detailed bid materials that reflect the nature and difficulty of the projects so that bids are accurate, complete and cost-effective. Analyzes and compares bids. Negotiates budgets with development suppliers.
- Hires and manages content subject matter experts, development suppliers, and other freelance professionals as dictated by project needs.
- Provides information to developmental suppliers regarding schedules, standards, and procedures.
- Monitors and evaluates performance of existing suppliers on an ongoing basis.
- Communicates the requirements of each project. Instructs suppliers on handling non-routine aspects of projects.
- Devises strategies to maintain schedules.
- Reviews invoices submitted by development suppliers. Verifies that work invoices have been done and that the work invoiced is in compliance with the bid. Negotiates changes in invoices.
Project Scheduling, Content Preparation, and Quality Assurance Test Plans
- Participates in planning innovative publishing paths to facilitate fast cycle time and cost effectiveness.
- Develops detailed content submission schedules for core products and ancillaries.
- Coordinates authors' and other subject matter experts’ responsibilities for preparation of content.
- Advises authors and subject matter experts in content preparation to assure a smooth production process.
- Helps coordinate market research related activities.
- Work with the technology teams to create and manage quality assurance (QA) test plans and secure appropriate external resources to perform testing.
Product Enhancement and Author Prospect Strategies
- Assists the Product Manager in identifying and evaluating author and subject matter expert prospects.
- Recommends new products, ancillaries, and services.
- Bachelor’s degree required.
- Minimum of 2 years print and/or digital product development and project management experience.
- Tech savvy with a basic understanding of media technology.
- Outstanding organizational and time management skills are critical.
- Must be an excellent communicator and a team player and have strong interpersonal skills.
- Must have the ability to work within budgets and schedules.
- Must be flexible to accept cross-functional responsibilities as assigned.
- Knowledge of basic computer applications (word processing and spreadsheets).
- Ability to gather and synthesize customer and market feedback.
- Effective networking and negotiating skills.
- Ability to travel, less than 10%.
- Understanding of academic market dynamics.
- Experience with instructional design, learning design, or curriculum design.
- Ability to work with software teams and learning processes such as Agile.
1 to 5 years
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