EdTech Content Marketing Specialist

Certica Solutions - Wakefield, MA - Full time

Certica Solutions - Wakefield, MA - Full time

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At Certica, we are revolutionizing the way the education sector uses software and digital content. Our state-of-the-art education platform-as-a-service (PaaS), called Certica Connect™, provides an ecosystem for our K-12 partners to engage with a range of technologies in data and analytics, educational content management, and content tagging, search and discovery using machine-learning algorithms. We are passionate about building solutions that bring value to educators, enabling them to make better data-driven decisions, and to leverage learning assets for purposes such as personalized learning for students. Certica is a growing, fast-moving organization with a smart and dedicated team, looking for like-minded individuals to come aboard.

We are seeking an experienced Content Marketing Specialist to join our marketing team. The Content Marketing Specialist will collaborate with marketing and product team members on the strategy and development of key marketing assets. The Content Marketing Specialist will create engaging written and visual content that attracts and converts prospects into high-quality leads for our sales team. He/she will transform product messaging that maps to the buyer’s journey, and deliver assets that engage and drive buyers forward on the journey. He/she will develop the content strategy for individual assets, in conjunction with the product marketing team, and will write and edit content, select visual treatment, select the best channels for distribution, and measures asset success.

This is an ideal role for a Marketing Content professional with experience in the K-12 education technology sector who has worked closely with both product marketing and sales teams. The Content Marketing Specialist should have a solution-selling and buyer use-case mindset, be able to appeal to buyers’ business priorities, and be able to easily communicate technical topics in business terms. The Content Marketing Specialist should be a driven self-starter; able to juggle multiple initiatives simultaneously; confident in making decisions and recommendations; and able to see and seize opportunities which will lead to company growth and success.

This is an exciting full-time position with a market-leading company that is rapidly expanding its products and operations, and offers opportunities for advancement. We offer competitive compensation, comprehensive benefits and a flexible work environment. This position is based in Massachusetts – in either the company’s Wakefield or Harvard office.

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Role

Marketing

Experience Level

Mid Level

Certica Solutions

Certica Solutions provides education technology platform, content and data solutions which enable K-12 educators and administrators to improve instructional and organizational performance.

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