Product Marketing Manager K-12, Lexia Learning

Rosetta Stone - Concord, MA - Full time


Lexia, a Rosetta Stone Company, helps 2.2 million children learn to read through the use of technology. This 30-year mission to transform lives and change the future for students is shared by every Lexia employee. 

We are currently seeking an experienced Product Marketing Manager to drive marketing programs across our expanding portfolio.

The Product Marketing Manager is a critical member of the Lexia team, reporting to the Senior Director of Product Strategy. Working collaboratively with fellow marketing team members, as well as colleagues in Product Management, Education and Research, Sales, Customer Support, and Technology/Product Development, the Product Marketing Manager will be responsible for providing marketing support through all stages of product lifecycles. In addition, the Product Marketing Manager will lead our efforts in defining and executing marketing strategies to develop awareness and foster lead generation, as well as supporting sales enablement with the necessary tools and materials.

Responsibilities:

  • Serve as the Marketing team’s lead liaison on Lexia’s products to communicate product features, functionality, and enhancements
  • Serve as the Marketing team’s lead liaison on Lexia’s products to communicate product features, functionality, and enhancements
  • Manage all market-facing communication aspects of the product life-cycle process including: Launch strategy/relevant communication materials and tactics for new products, product version upgrades and migration for existing products, comprehensive sunsetting plans for products slated for retirement
  • Lead the marketing strategy for each of Lexia’s products, spanning digital marketing, public relations, advertising, and events
  • Manage an internal product marketing materials advisory board, continually soliciting and incorporating the feedback of sales reps and others in product marketing programs
  • Work collaboratively to create, refine and maintain sales enablement and support tools including: Product messaging, presentation templates/scripting, product demos and video, web content, battle cards and playbooks
  • Develop and deliver product-specific messaging training for the sales and marketing teams; provide pre-campaign channel training for national marketing initiatives; and deliver product presentations for prospects and customers as needed in the form of conference presentations, in-person training, and/or webinars
  • Devise and manage the advertising strategy to generate awareness, drive lead generation, and establish thought leadership for Lexia’s complete line of products

Experience and Qualifications:

  • A minimum of 5 years experience in product marketing, preferably in the educational publishing or educational technology field
  • Bachelor’s degree required, Graduate degree preferred
  • Strong understanding of the purchasing processes and influencers in the K–12 market - experience with K-12 Assessment products preferred
  • Demonstrated experience creating marketing programs for large, national sales organizations; experience working with direct reps and resellers preferred
  • Established workflows, processes, and best practices to coordinate product marketing activities from conception through launch
  • Ability to manage multiple projects simultaneously, including experience working with multi-product portfolios
  • Analytical, resourceful, and thoughtful team player with excellent oral and written communication skills
  • Proven coordination and problem-solving skills; and the ability to excel in a fast-paced, cross-functional team environment

At Rosetta Stone we speak, learn, and interact differently, we embrace and thrive on these differences! We deeply benefit from the diversity that each individual has to offer. We are dedicated to fostering a culture that celebrates unique backgrounds, ideas and experiences. Rosetta Stone is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, pregnancy, veteran status or any other status protected by federal, state or local laws.

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Experience Level

6 to 10 years

Rosetta Stone

Lexia Learning, A Rosetta Stone Company, is one of the best-known and most highly respected reading-technology companies in the world. Founded more than 30 years ago with private funding and grants obtained from the National Institute of Child Health and Human Development, our products are now used by more than two million students. Lexia’s ongoing commitment to peer-reviewed efficacy research and gold-standard outcome studies are at the center of our pedagogical approach. Lexia Reading Core5®, the company’s award-winning, flagship product, has set the standard for technology-based reading instruction by providing explicit, systematic, personalized learning on fundamental literacy skills for students of all abilities. With the launch of the RAPID Assessment, Lexia continues its promise to improve student literacy by leveraging technology to personalize learning and simplifying the use of data to drive instruction.

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