Senior Director of Marketing

Flocabulary - New York, NY - Full time


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Who You Are:

You are a highly analytical Marketing leader who has demonstrated success owning and optimizing the top of the funnel for a high growth SaaS businesses. You’re self-driven, always questioning, and biased toward iteration and experimentation. You’ve been successful driving growth through sharp analysis and effective cross-team collaboration. You have a broad understanding of top-of-funnel strategy, from content marketing to SEO to lead nurturing. You have an excellent eye for detail and the organizational skills to manage complicated projects. You enjoy managing people and coaching them to fulfill their performance. You have the desire to structure, build and optimize a growing marketing team. You want to make meaningful contributions to an organization committed to making students’ and teachers’ lives better.

Position Overview:

In collaboration with the Senior Management team, the Sr. Director of Marketing will lead the overarching marketing and user growth strategy for Flocabulary. In this role you will manage our growing and talented Marketing team, and report to the CEO. You will relentlessly focus on growth, owning top stages of our funnel (awareness, lead gen and acquisitions) while still maintaining visibility across the funnel into the later stages (of conversion and renewal), driving demand and understanding what makes our customers successful. You will run experiments to measure and optimize user acquisition, conversion rates and other key growth metrics. You will create hypotheses, design experiments, analyze results, and deliver key insights and recommendations to the Product, Engineering, Sales, Customer Success and Marketing organizations. In short, you will leave no stone unturned when it comes to using sophisticated data analysis to optimize the top of Flocabulary’s funnel.


  • Manage directors of content marketing, lead generation and conversions to optimize performance and alignment of each function with the overall growth objectives
  • Own and optimize the top stages of our funnel (awareness, lead gen and acquisition) while still maintaining visibility across the funnel into the later stages (of conversion and renewal): develop strategies to build user awareness and then convert them into long-term customers
  • Identify which key marketing metrics correlate best with revenue by designing and carrying out tests and analyses
  • Create recommendations for where the marketing budget should be allocated to drive growth
  • Work closely with Product team to drive product updates and innovations that result in improved user acquisition, conversion, and retention
  • Build and maintain relationships with internal business partners (Product, Engineering, Content, Sales, Customer Success) and work effectively in a heavily cross functional, fast-paced environment
  • Travel as needed for focus groups, conferences, events, and school visits to inform strategy


  • At least 5 years of relevant quantitative marketing experience preferably in ed tech or a SaaS company
  • 3-5 years of direct staff management and supervision experience
  • Exceptional data analysis skills, including expertise in a variety of analytics tools (e.g., Excel, SQL, R, Python)
  • Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
  • Passion for education and the needs of diverse K12 learners at the center of all our work
  • Outstanding team player with proven leadership skills
  • Undergraduate degree required

Apply Now

Experience Level

3 or more years


Why Flocab?

  • We love what we do and have fun doing it
  • We offer full-time employees medical/vision/dental, as well as a 401k
  • We offer generous vacation and family leave policies
  • We work in DUMBO with views of the water, bridges and skyline

This is a full-time position located in Brooklyn, NY. Pay is competitive and commensurate with experience.

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