Lead Brand Manager (Head of Graduate Exam)

PrepScholar - Boston, MA - Full time

As a Lead Brand Manager, you'll be launching and growing a brand new product for a graduate exam (GRE/GMAT/LSAT/MCAT). You'll oversee the entire go-to-market strategy, including customer research, product development, marketing, and sales. You'll be responsible for your product's P&L and plan to grow it to be the leading product in its category.

If you have experience as a brand manager and want to get involved in tech or product R&D, this is the perfect opportunity.


• Conduct customer and market research and integrate findings into product requirements

• Build and manage a product roadmap for product launch and iterations

• Interface with engineers and test content developers to create the product

• Develop effective marketing materials for all our online marketing channels

• Manage P&L and develop a strategic business plan to grow your product to a dominant position

• Define and analyze metrics that inform the success of products

Our ideal candidate has

• Distinctive problem solving, organizational, and analytical skills with the ability to evolve product strategy based on research, data and industry trends

• Understanding of financial and business metrics, including P&L, conversion rates, customer acquisition costs, net promoter score, viral factor

• Experience developing and shipping products and technologies

• Familiarity with the test prep industry and products

• An entrepreneurial spirit with a strong desire to get things done and focus on the big picture

Why Join Us?

• You'll gain incredible experience from taking ownership over the development and growth of a new product.

• You'll have a direct financial stake in the success of your product.

• We offer competitive salary with perks like a new work machine, free catered daily lunch, drinks/snacks, and tools you need to be productive.

• We offer relocation assistance.

•You'll be building something meaningful. Education is a linchpin of our country's economy and empowers people to improve their own lives. For many reasons, education suffers throughout the country -- class sizes too large, methods outdated, teachers underpaid. Here's your chance to build a scalable solution that actually has impact.

How to Apply

To apply, please send an email to job.bm+edsurge@prepscholar.com with your resume and cover letter.

Apply Now

Experience Level

Any experience level


Our mission at PrepScholar is to improve education at scale through technology. So far, we’ve built the leading online SAT/ACT prep programs. We differentiate ourselves through educational customization -- we believe that all students need customized study plans catering to their individual strengths and weaknesses. As a result, our students get dramatically better results and show amazing satisfaction.

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