Director of External Relations

Alpha Public Schools - San Jose, CA - Full time


POSITION: Director of External Relations

REPORTS TO: CEO

KEY RELATIONSHIPS

  • Executive Team
  • Alpha Network Team
  • Board of Directors

LOCATION: San Jose, CA

ORGANIZATIONAL OVERVIEW

Alpha Public Schools is a network of public charter schools serving the students of East San Jose.Alpha students, families and teachers collaborate to develop the 21st century academic skills and character strengths students need for success in school, college and career. Together we create self-reliant leaders committed to making positive change in the world.

ROLE SUMMARY

Reporting to and in partnership with the CEO, the Director of External Relations will spearhead communication and marketing efforts as Alpha Public Schools continues to grow. This person will plan, develop, implement, and direct an effective and strategic communications, public relations, and external relations program for Alpha Public Schools that increases public awareness and support of Alpha’s programs and services and enhances the image of Alpha. Collaborating with Alpha’s leadership team, the Director of External Relations will review public communications to ensure a consistent brand identity and message.Alpha is seeking an entrepreneurial person who will thrive in a dynamic startup environment. A growth mindset and strong mission alignment will be the defining characteristics of successful applicants.

RESPONSIBILITIES

Communications

  • Plan, develop, direct, and maintain a strategic communications, public relations, and external relations program
  • Establish and maintain effective and cooperative working relationships with local districts, business and community leaders, and representatives of communications media and government organizations
  • Identify key stories, messages, and initiatives to promote Alpha externally
  • Help craft Alpha’s story and prepare externally facing Alpha staff for delivering our story
  • Build on Alpha’s team activities by increasing and diversifying guest blogging efforts, public speaking, presentations, and panel participation
  • Plan and execute targeted communications campaigns
  • Represent Alpha with local and national media opportunities
  • Create and send organizational updates to external stakeholders
  • Write and coordinate press releases

Marketing

  • Continue integration work due to merger by creating alignment between two strong brands merging into one
  • Execute Alpha’s marketing and branding strategic plan
  • Oversee the revamp of Alpha’s website and regular maintenance and updates
  • Manage and grow Alpha’s social media presence
  • Lead ongoing communication and management of Alpha’s brand
  • Coordinate and direct the production and distribution of a wide variety of promotional materials
  • Manage the development and maintenance of all print and electronic collateral. Collaborate across the operations, recruitment and school based teams

Note that in our fast-growing organization, specific functional responsibilities of the role may change depending on staff capacity and organizational need.

DESIRED CANDIDATE PROFILE

Qualifications:

  • Exercise diplomacy, honesty, integrity, humor and tact
  • Strong understanding of digital media, including communications metrics and analytics
  • Highly collaborative style; experience developing and implementing communications strategies
  • Stellar interpersonal and communications skills, including the ability to develop and strengthen internal and external relationships
  • Excellent project and process management skills, writing skills and attention to detail
  • Exceptional writing/editing and verbal communication skills
  • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
  • Relationship builder with the flexibility and finesse to "manage by influence"
  • BA (required), MA (a plus)
  • 7+ years of work experience

Desired Characteristics:

  • DRIVEN: Alpha staff members have a sustained commitment to the school and workplace that demonstrates persistence and drive to complete a job.
  • ENTREPRENEURIAL: Alpha staff members demonstrate risk taking, innovation, self-confidence, and the ability to push oneself beyond one’s comfort zone.
  • RELATIONSHIP BUILDER: Alpha staff members demonstrate how they have leveraged relationships to improve outcomes for students and will develop strong relationships with Alpha students, families, and staff
  • FLEXIBLE: Alpha staff members adapt to meet the needs of the organization and a startup work environment

COMPENSATION AND BENEFITS

We offer an excellent benefits package and competitive salary based on experience and qualifications.

HOW TO APPLY

Please submit your application online:

  1. Resume
  2. A cover letter

Incomplete applications or those with errors will not be considered. As an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability. We are strongly committed to hiring a diverse and multicultural staff and encourage applications from traditionally under-represented backgrounds.

Apply Now

Experience Level

6 or more years

Alpha Public Schools

Alpha Public Schools is a network of public charter schools serving the students of East San Jose.Alpha students, families and teachers collaborate to develop the 21st century academic skills and character strengths students need for success in school, college and career. Together we create self-reliant leaders committed to making positive change in the world.

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